EPR's record of BP's June 2010 hire of Anne Womack-Kolton — former Cheney press secretary, former APCO Worldwide VP, former Brunswick Group director — as head of U.S. media relations during the active Deepwater Horizon crisis. The substantial communications lesson on senior PR talent versus CEO communications behavior.
EPR's original May 2010 record of BP's substantial Brunswick-era PR campaign following the Deepwater Horizon disaster. Tony Hayward statements, substantial campaign framing strategy, and connection to the substantial 2026 master case study on what the BP crisis ultimately established for crisis communications.
EPR's May 2010 record of the Obama administration response to BP's substantial early-crisis communications. Substantial "ridiculous spectacle" framing, substantial Minerals Management Service criticism, substantial engineering response work under Doug Suttles, and substantial connection to the substantial 2026 master case study.