
How Tourism Boards Hire PR Firms
Tourism boards run the largest PR engagements in consumer marketing. Four buyer types. 6–12 month RFP cycle. AI visibility methodology now in procurement.

Tourism boards run the largest PR engagements in consumer marketing. Four buyer types. 6–12 month RFP cycle. AI visibility methodology now in procurement.

35M visitors. 10M population. 25% of GDP. GNTO + Marketing Greece run the public-private machine. Santorini, Mykonos, Athens, the Cycladic luxury tier.

Maria 2017. Maui Lahaina 2023. Paris 2015. Tunisia. Covid 2020-2023. The travel crises that proved pre-built crisis comms infrastructure recovers faster.

Volume I of the AI Language Citation Audit. Twenty travel questions run in English and Arabic. Arabic scores 45% lower on AI Actionability, 56% fewer named venues, and zero official New York City sources.

New York City Tourism + Conventions has updated its Halal Travel Guide, four years after becoming the first U.S. tourism organization to publish a dedicated Muslim-traveler resource — and to translate it into Arabic.

California sits at the top tier of citation share inside the AI engines mediating destination discovery — and the structural reasons why, the exposures, and the 2026 action set.

The engine names three places. The destinations that built the editorial graph win. The framework that explains how California, Texas, Hawaii, Alaska, and the rest are competing — or losing — inside AI answers in 2026.

Seven PR firms ranked for Australia tourism — Edelman Australia, Ogilvy PR, Burson Australia, Liquid Ideas, One Green Bean, WE Communications, and Crowd Communications.

Seven PR firms ranked for UAE and Dubai tourism — Atteline, Mojo PR, Edelman UAE, Memac Ogilvy, Burson Middle East, Four Communications Middle East, and Action UAE.

Seven PR firms ranked for Mexico tourism — LLYC, Newlink, Edelman Mexico, Burson Mexico, Ketchum Mexico, Another Company, and FleishmanHillard Mexico.