Marketing
The Skills You’ll Need to Become a Digital Marketer
It has never been a better time to pursue a career in digital marketing.
Tag
digital marketing
Marketing
How Media Agencies Connect Brands to Audiences
A media agency advises brands on where and how to communicate — combining media planning, buying, and increasingly, strategy and analytics. Here's how the role has evolved and what a modern media agency actually does.
Influencer Marketing
How to Spot Fake Influencers Before They Cost You the Campaign
A quarter of influencer marketing spend goes to fake accounts. Here's how to spot fraudulent influencers before the contract is signed — the checks every brand should run.
Marketing
SEO – HERE TO STAY?
Such is the case with SEO or search engine optimization which some people have declared dead as well.
PR News
The Amazon Ads Prediction Came True: How a $60B Advertising Business Compressed the Digital Duopoly
In 2020 the prediction was that Amazon Ads would compress the Google-Meta digital advertising duopoly. The prediction was correct and substantially understated. Amazon Ads is now a ~$60B annual business growing 20%+, the third pillar of a digital advertising triopoly. The product stack, the closed-loop attribution moat, and what the RMN wave means.
Insights & Strategy
There’s More to Digital PR Than Link Building.
There's More to Digital PR Than Link Building.