Digital PR & Communications
The Changing World of Public Relations and Newsrooms
Newspaper ad revenue fell from $49B to $22B as the PR-to-journalist ratio flipped. See how that shift pushed PR into digital, and where it landed by 2026.
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digital PR — Tagged Articles
Social Media
Average Daily Time Spent Online Keeps Climbing
People spend more and more time on the internet, as a research conducted by Gfk in partnership with the Interactive Advertising Bureau (IAB) reveals. In fact, this medium saw a constant growth in the average daily time spent since 2010, as the study presented by emarketer shows. From 2:34 in 2010, the average daily time spent on the Internet grew to 2:56 in 2011, reaching an average of 3:07 in 2012.
Digital PR & Communications
How to Measure PR ROI in 2026: The Formula, Benchmarks, and Metrics
PR ROI has a formula. Most teams never run it. The calculation, two worked examples at $180,000, the five metrics that replaced AVE and impression counts, digital PR ROI, what to hold a PR agency retainer to, and why ISG, Forrester, and Gartner now anchor the B2B scorecard.
Marketing
Content Marketing Best Practices — How HubSpot, Mailchimp, and Buffer Built Their Content Machines
Three B2B software companies built content-marketing infrastructure that would define the discipline. HubSpot anchored on "inbound marketing" category creation. Mailchimp built distinctive brand voice. Buffer built radical transparency. Three doctrines, one shared insight: content marketing is the growth strategy, not a sub-function beneath it.
Digital PR & Communications
What Google Alerts Can Do for You — And Where It Falls Short
Google Alerts is free, fast to set up, and useful for the basics. It also misses most of what modern media monitoring should catch. The honest guide.
Corporate Communications
SEO and Public Relations: The Modern Visibility Framework
SEO and PR converged. PR is no longer media coverage — PR is visibility architecture. How earned media, brand mentions, and structured content combine into the AI-engine source graph. The Earned Media SEO Matrix.
AI Visibility
The Modern SEO Playbook: The Seven Layers of Search in 2026
The 2026 SEO playbook is not the 2015 playbook with an AI sticker on it. Seven discipline layers \u2014 technical, content architecture, authority and link acquisition, entity definition, intent, AI engine surface, measurement \u2014 run as one integrated operating system.