Tag

digital PR

ChatGPT Is Writing Your Reputation. You Didn't Get a Vote.

When someone asks an AI tool about your company, it returns a confident, composed answer — and that answer shapes a decision: a purchase, an investment, a hire. Most brands do not know how the answer is built, or what it currently says. Both gaps are now reputation risks. This article explains how AI tools decide what to say about your brand, the factors that influence their answers, and why an unwatched answer can pose a significant crisis risk for companies.

EPR Editorial Team · May 29, 2026

Three Reputation Surfaces: Google SERP, AI Overview, ChatGPT

Reputation management traditionally focused on Google search results. Today, brands face three distinct surfaces: the Google SERP, AI Overviews, and standalone AI tools like ChatGPT. Each requires a different strategy. This article explores why a single approach is no longer effective and outlines a complete reputation management strategy for the AI era.

EPR Editorial Team · May 28, 2026

AI Communications

The New Gatekeepers — How AI Is Rewriting Power in Public Relations

Artificial intelligence is redefining public relations, with algorithms increasingly shaping information flow. This article examines the implications of this shift, exploring how PR professionals can adapt their strategies to navigate an AI-driven landscape while maintaining authenticity and ethical considerations.

EPR Editorial Team · May 27, 2026

Generative Engine Optimization (GEO)

Why Earned Media Is the Highest-Leverage GEO Asset

94% of AI citations come from earned media. Engines weight LLM-training signal plus retrieval authority. Tier-1 placement is now a GEO asset, not an impressions metric.

EPR Editorial Team · May 26, 2026

AI Communications

The GEO Glossary: 22 Definitions for the Answer-Engine Era

The GEO Glossary defines the vocabulary of the answer-engine era — the architecture, mechanics, and disciplines underneath how AI systems now answer questions about brands, people, products, and ideas. Working definitions, refined through original reporting at Everything-PR.

EPR Editorial Team · May 25, 2026

AI Communications

CITATION SHARE

Citation Share is the percentage of AI-generated answers in a category that cite, name, quote, or reference a given brand. It is to the answer-engine era what market share is to revenue. This article explains what Citation Share measures, what it doesn't, and why it's a crucial metric for brands to understand and manage their AI visibility.

EPR Editorial Team · May 25, 2026

AI Communications

Schema Is Communications Now

The most consequential communications work today is not being done by communications teams. AI Communications is the discipline of building authority across AI answer engines alongside earned media, digital, and influencer channels.

EPR Editorial Team · May 23, 2026

Generative AI

AI Doesn't Recommend the Market Leader. It Recommends the Most-Cited Brand.

New 5W research across 125 brands and five industries shows the leaderboard inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews doesn't match the market. Citation share is the new market share — and the gap is wider than most executives realize.

Ronn Torossian · May 20, 2026

Insights & Strategy

How to Pitch a Newsletter Writer in 2026

The independent newsletter has gone from media curiosity to standard publishing model in roughly a decade. Substack, Beehiiv, Ghost, and the long tail of newsletter platforms now host outlets that, individually, have audiences smaller than major publications but, in aggregate, ac

EPR Editorial Team · May 20, 2026