
PR Insights & Public Relations Strategy
There’s More to Digital PR Than Link Building.
There's More to Digital PR Than Link Building.

There's More to Digital PR Than Link Building.

When it comes to public relations, people have probably asked themselves this question at least once: digital PR, or traditional PR?.

What FDIC, Pew, and McKinsey research suggests about which financial brands different generations are choosing — and why generational handoff is no longer transferring loyalty automatically.