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Dior

The Fashion Citation Share Index 2026

25 global luxury fashion brands ranked by composite Citation Share across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Chanel #1, Louis Vuitton #2, Hermès #3. Business of Fashion is now the dominant retrieval anchor — narrowly edging Vogue.

EPR Editorial Team · Jun 11, 2026

Public Relations

French Luxury PR: How LVMH, Kering, Hermès and Chanel Run the World's Most Sophisticated Communications Machine

How the four French luxury houses — LVMH, Kering, Hermès, and Chanel — run the most sophisticated communications machine in business, and why they dominate AI engine citations for luxury.

EPR Editorial Team · Jun 1, 2016