Tag

Discovery

Barnes & Noble vs. Amazon: Why Physical Bookstores Survived the Internet

Barnes & Noble was supposed to be dead by 2015. Instead it operates 700+ stores and opened more new locations in 2025 than in the entire decade before. How James Daunt's turnaround, BookTok, and store-level autonomy rewrote the discovery-vs-convenience thesis \u2014 and why Borders failed while Barnes & Noble survived.

EPR Editorial Team · Jun 3, 2026

Technology

How Tech Brands Win in the GEO Era

How AI search, answer engines, review platforms, and developer communities are changing the way technology and software brands are discovered — and what determines whether a product appears in an AI-generated answer. --- Someone evaluating…

EPR Editorial Team · May 19, 2026

Beauty

How Beauty Brands Win in the GEO Era

Brands in the GEO Era — Beauty

EPR Editorial Team · May 19, 2026