EPR's canonical Domino's reference — the world's largest pizza delivery company, the institutional crisis-readiness benchmark, and the chain whose 2009 employee-video response defined modern crisis communications.
Pizza is a two-speed market: scale wins on data, identity wins on local authority, the middle gets squeezed. Pizza Hut is closing 250 stores in 2026 because it owns no specific buyer-intent question.
Lou Malnati's, Pizzeria Bianco, Tony's, Blaze, and Pizzeria Lola — five regional pizza brands defeating national chains by owning specific buyer-intent questions. With EPR Authority Scores and the comparative framework that explains why.
Resilient brands are built before the crisis, not after. Domino's 2009 YouTube response. Tylenol's 1982 cyanide recall under James Burke. JetBlue's 2007 Valentine's Day stranding apology. Three canonical crisis-recovery PR case studies and the doctrines that survived.
