AI Communications
The Duolingo Trap: Why "AI-First, Humans-Second" Is the Worst Comms Positioning of 2026
Duolingo learned the hard way. The rule is simple — build AI-first inside, sell outcome-first outside. And run the LLM check before you ship.
Tag
Duolingo — Tagged Articles
Education & EdTech
Language Learning in 2026: Duolingo's Moat and the Challenger Set
Duolingo dominates by the largest single-vendor margin in the EdTech CSI 2026. The five-component moat and the Babbel, Busuu, Pimsleur, Memrise, Drops challenger set.
Research
EdTech AI Citation Share Index 2026
EPR's proposed AI Citation Share Index for EdTech: 40 candidate vendors, 5 AI engines, 15 anchor prompts. Methodology and scope published; per-vendor scoring not yet complete.
Education & EdTech
EdTech in 2026: The Stack
K-12 platforms, higher-ed LMS, language learning, professional credentialing, AI tutoring. EPR's defended reference on the modern EdTech stack in the answer-engine era.
Social Media
The Professionalization of Influence: Why the Best Campaigns of 2026 Look Nothing Like 2019
Discover how influencer marketing evolved from simple sponsorships to strategic partnerships in 2026, with brands like Nike and Fenty leading co-creation campaigns.
Marketing
PepsiMoji Was a Decade Ahead: Pepsi's Bet on Symbol Communication
PepsiMoji ran across 100+ countries in 2016 with emoji-branded packaging, a #SayItWithPepsi hashtag, and five-second video spots via Ketchum and Porter Novelli. The execution missed — generic symbols, no behavior driver. The instinct — symbol communication on packaging — was a decade early.
Investor Relations
Investor Relations: The Discipline, the Firms, and the AI Era
IR decides how a public company trades relative to its fundamentals. Seven sub-disciplines, the EPR AI Visibility Scorecard for public companies, the IR firm landscape, and what changed when the AI engine became the first screen in investor due diligence.