Most PR internships are not built to convert. The ones that do are the ones where the intern understood the difference and operated accordingly from day one. The specific playbook — week by week.
Breaking into PR in 2026 is different than it was five years ago. The entry-level job market shifted, AI changed what skills matter, and the practitioners landing competitive roles are doing something the generic playbook doesn't cover.
5W Public Relations published free research on U.S. PR and marketing education programs — AI integration status, curriculum review, and entry-level salary benchmarks. The reference data for prospective students and hiring managers.
As PR continues to evolve with advancements in technology and shifts in media consumption, new opportunities are arising.