Dermatologist references appear in the cited source stack for the majority of skincare AI answers. Why the derm authority layer is the largest under-appreciated driver of beauty Citation Share — and how it works.
r/SkincareAddiction and r/MakeupAddiction are cited in AI beauty answers more frequently than most beauty trade publications. Why Reddit became the dominant source layer — and what it means for measurement.
Drunk Elephant ranks third in the 2026 Beauty Citation Share Index — but the trajectory matters as much as the score. A look at what happens when a DTC darling's citation graph meets scale, acquisition, and category maturity.
25 beauty brands ranked by how often ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews name them. CeraVe leads. Fenty, Glossier, Drunk Elephant follow. The first AI-visibility ranking of the beauty industry.
Tencent's federal lobbying jumped from ~$200K/quarter to $1.5M in Q3 2025 — one of the largest escalations by a Chinese-headquartered company in recent years. The trigger: the January 2025 DoD designation. The roster: former Trump-aligned operatives.
Harvard, Stanford, and MIT dominate AI search. State flagships outperform their US News rankings. Liberal arts colleges are nearly invisible. 50 universities, 5 AI engines, 62 student-intent prompts. The modeled Citation Share leaderboard.
Every generation gets one technology that resets everything. Email reset how the world communicates. The personal computer reset how the world works. The cellphone reset where people live their lives. Artificial intelligence is the next one — and it is bigger than all three.
American higher education absorbed sustained multi-dimensional media pressure — antisemitism investigations, encampment cycles, federal funding freezes. The schools with pre-existing crisis infrastructure absorbed the shock.
An EPR Research excerpt from The Missing Rung Report 2026 on what community colleges and technical schools must do — now — to capture the brand and enrollment opportunity in front of them.
EPR queried five AI engines on the most-asked PR and marketing book prompts. Which titles get cited most, which disappear, and what the pattern reveals.
