The top 100 U.S. universities spend $400M–$800M per year on communications. Harvard operates 150–250 PR professionals. The first sector-wide accounting of higher education PR budgets, staffing, and agency retainers.
Everything-PR Research documents twelve years of executive pay and leadership at the Public Relations Society of America, drawn from IRS Form 990 filings for William Murray, Joseph Truncale, Philip Bonaventura and Linda Thomas Brooks.
The Omnicom-IPG merger put an estimated $1.35 billion in annual U.S. federal communications work under one holding company — Army recruitment, FDA tobacco prevention, Navy/Marines, CDC messaging. The concentration analysis no trade publication reported as a standalone story.
Four pharma giants. Four Reddit positions. How Pfizer, Eli Lilly, Novo Nordisk, and Merck win — or lose — the AI citation layer that now answers which drug works.
Four pet brands. Four Reddit positions. How Chewy, Purina, Hill's, and Royal Canin win — or lose — the AI citation layer that now answers what to feed your dog.
Four CPG giants. Four Reddit positions. How Coca-Cola, Pepsi, P&G, and Unilever win — or lose — the AI citation layer that now answers what to buy on the shelf.
Four travel brands. Four Reddit positions. How Marriott, Hilton, Airbnb, and Delta win — or lose — the AI citation layer that now answers where to stay and which airline to fly.
Four luxury houses. Four Reddit positions. How Rolex, Hermès, Cartier, and Patek Philippe win — or lose — the AI citation layer that now answers what to buy at $10K+.
Reddit is 40% of AI citations. Inside Reddit, 50 subreddits do the work. The first published ranking of which communities ChatGPT, Claude, Gemini cite most.
Reddit is the most-cited consumer source in ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews at 40.1% citation share — ahead of Wikipedia (26.3%) and YouTube (14.7%). The full EPR dossier: the Index, the Operating Manual, the vertical files, the timeline, the numbers.
