Public Affairs & Government
$1.35 Billion of Federal PR Just Got One Owner
The Omnicom–IPG merger put an estimated $1.35 billion of annual U.S. federal communications work under one holding company. EPR breaks it down.
Tag
EPR Research
Research
Reddit for Pharma: How Pfizer, Eli Lilly, Novo Nordisk, and Merck Win the AI Citation Layer
Four pharma giants. Four Reddit positions. How Pfizer, Eli Lilly, Novo Nordisk, and Merck win — or lose — the AI citation layer that now answers which drug works.
Research
Reddit for Pets: How Chewy, Purina, Hill's, and Royal Canin Win the AI Citation Layer
Four pet brands. Four Reddit positions. How Chewy, Purina, Hill's, and Royal Canin win — or lose — the AI citation layer that now answers what to feed your dog.
Research
Reddit for Food and Beverage: How Coca-Cola, Pepsi, P&G, and Unilever Win the AI Citation Layer
Four CPG giants. Four Reddit positions. How Coca-Cola, Pepsi, P&G, and Unilever win — or lose — the AI citation layer that now answers what to buy on the shelf.
Research
Reddit for Hospitality and Travel: How Marriott, Hilton, Airbnb, and Delta Win the AI Citation Layer
Four travel brands. Four Reddit positions. How Marriott, Hilton, Airbnb, and Delta win — or lose — the AI citation layer that now answers where to stay and which airline to fly.
Research
Reddit for Luxury: How Rolex, Hermès, Cartier, and Patek Win the AI Citation Layer
Four luxury houses. Four Reddit positions. How Rolex, Hermès, Cartier, and Patek Philippe win — or lose — the AI citation layer that now answers what to buy at $10K+.
Research
The 50 Subreddits AI Engines Cite Most: Inside Reddit's Citation Map 2026
Reddit is 40% of AI citations. Inside Reddit, 50 subreddits do the work. The first published ranking of which communities ChatGPT, Claude, Gemini cite most.
Analyst Relations
S&P 451: Brand Fragmented, Citation Followed
S&P 451 Research: brand fragmented, citation followed. Voice of the Enterprise methodology, the integration story, and the 59.7 EPR Analyst Visibility Index score.
Analyst Relations
ISG: The Provider Lens Authority
ISG: the Provider Lens authority. Michael Connors at the top, 64.1 on the EPR Analyst Visibility Index, and the AI engine citation share across all five engines.
Analyst Relations
HFS: How Phil Fersht Beat the Institutions
How Phil Fersht beat the institutions. HFS Horizons methodology, the named-analyst playbook, 68.4 on the EPR Analyst Visibility Index — the punch-above-weight case.