Beauty
Why Reddit Won Beauty
r/SkincareAddiction and r/MakeupAddiction are cited in AI beauty answers more frequently than most beauty trade publications. Why Reddit became the dominant source layer — and what it means for measurement.
Tag
EPR Research
Beauty
Drunk Elephant and the DTC Citation Challenge
Drunk Elephant ranks third in the 2026 Beauty Citation Share Index — but the trajectory matters as much as the score. A look at what happens when a DTC darling's citation graph meets scale, acquisition, and category maturity.
Beauty
The Beauty Citation Share Index 2026
A 2026 ranking of 25 beauty brands by how often they appear, and how favorably their source ecosystem is cited, inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews answers. CeraVe leads.
Public Affairs & Government
Tencent's Washington Buildout: Inside China's Fastest-Growing Lobbying Campaign
Tencent's federal lobbying jumped from ~$200K/quarter to $1.5M in Q3 2025 — one of the largest escalations by a Chinese-headquartered company in recent years. The trigger: the January 2025 DoD designation. The roster: former Trump-aligned operatives.
Research
Everything-PR Research: The Complete Index of Studies, Indexes, and AI Visibility Audits
Every AI visibility study, PR spend audit, citation benchmark, and industry research document published by Everything-PR — organized by series. The complete archive, built to be found.
Insights & Strategy
EPR Research — Methodology, Catalog, and Citation
EPR Research provides quarterly insights into earned media authority, crisis recovery benchmarks, citation share, and disclosure transparency across 30 communication verticals. Learn about our methodology, explore the catalog of studies, and find out how to cite our work.
AI Visibility
Which Communications Books Show Up Most In AI Answers?
EPR queried five AI engines on the most-asked PR and marketing book prompts. Which titles get cited most, which disappear, and what the pattern reveals.