Patagonia, Allbirds, Seventh Generation, Method, Beyond Meat, Impossible Foods, Grove Collaborative, Bombas, Warby Parker, Interface. The green brand PR playbook, plus what earns credibility versus what triggers greenwashing scrutiny.
A $250M hedge fund with 0.02% of Exxon placed three directors on the board on May 26, 2021. BlackRock, Vanguard, and State Street voted with the activist. The canonical ESG case.
ESG-related reputation crises are among the fastest-moving and most damaging category of corporate communications challenge in 2026. Why ESG crises are uniquely challenging — motivated adversaries, the pre-existing credibility gap, regulatory escalation risk — and how to prepare and respond when greenwashing allegations, supply chain labor stories, and environmental incidents surface.
Cleantech PR operates at the intersection of technology and sustainability communications, demanding clear translation of complex innovations and careful navigation of environmental claims scrutiny. This article explores how clean energy companies can build media credibility by understanding the unique media landscape, investor community, and policy environment, and by adopting strategic communication practices that balance technical rigor with accessible narratives, ultimately fostering trust among journalists, investors, and the public.
Greenwashing is the biggest reputational and legal risk for sustainability-positioned brands. H&M, Delta, KLM, VW — the reference cases, the five most common forms, and the process to avoid them.
EPR's Sustainability and ESG Communications cross-vertical hub — the discipline, the five work streams, vertical-by-vertical applications, the major disclosure frameworks, and how companies win Citation Share in the AI Communications era.
How airlines build a defensible decarbonization narrative across SAF mandates, net-zero pledges, ICAO CORSIA, and EU ETS — without inviting a greenwashing crisis.
Explore how 25 major brands from Patagonia to IKEA use sustainability campaigns to drive change and discover what separates authentic brand activism from greenwashing.
The 2026 sustainability PR playbook — Patagonia's principle-led model, Unilever's Sustainable Living Plan, Microsoft's employee engagement approach. ESG reporting frameworks (GRI, SASB, TCFD), the greenwashing risk that backlash amplifies, third-party validation from environmental scientists and NGOs, and the strategic-advantage framing that separates authentic operators from performative ones.
Discover why corporate sustainability PR has lost credibility and explore how companies can rebuild trust through transparency, data-driven communication.
