Tag

Financial Communications

Bitcoin Treasury Strategy: The Investor Communications Playbook

A Bitcoin treasury strategy—holding BTC as a primary corporate reserve asset—has moved from a single-company anomaly to a recognized capital markets category. This article outlines the distinct investor communications playbook required for treasury operators, covering topics such as core messages, managing volatility, and catalyst calendars.

Editorial Team · May 18, 2026

Crisis PR & Crisis Communications

The FTX Collapse: A Communications Post-Mortem

The FTX collapse, from a $32 billion valuation to bankruptcy in ten days, offers a profound study in communications failure. This article analyzes the crucial missteps in FTX's public messaging, the impact of Sam Bankman-Fried's statements, and the lasting lessons for crisis communication and legal alignment.

Editorial Team · May 17, 2026