Pre-IPO reputation hardening is a 12-month operation. Most teams start at month two. Companies preparing for IPO face a structural reputation transition. The pre-filing private-company communications operation gets reshaped into the post-filing public-company communications operation across roughly 12 months.
Strategy (renamed from MicroStrategy Feb 2025) holds ~600,000 BTC. Nasdaq 100 inclusion Dec 2024. Marathon, Metaplanet, Semler Scientific, Tesla residual, Block ~8K BTC. The Bitcoin treasury company casebook — named operators, holdings, mNAV math, capital strategy stack.
The FTX collapse, from a $32 billion valuation to bankruptcy in ten days, offers a profound study in communications failure. This article analyzes the crucial missteps in FTX's public messaging, the impact of Sam Bankman-Fried's statements, and the lasting lessons for crisis communication and legal alignment.
Hong Kong's Communications State: HKEX, HSBC, the 2020 National Security Law, the Greater Bay Area integration, and Hong Kong cinema's golden age — inside EPR's National Retrieval Stack™ analysis.
Roland Rudd founded Finsbury in 1994, sold to WPP for an estimated £40M in 2001, ran the firm for two decades, chaired Britain Stronger in Europe and People's Vote, and co-founded Tortoise Media.
Brunswick Group is the global partner-led strategic advisory firm — M&A, financial, crisis, public affairs. Founded in London in 1987 by Alan Parker, Louise Charlton, and Andrew Fenwick. Parker remains Chairman.
Originally published January 2009 on AdvanceMe's MarCom Gold Award. Preserved as EPR's reference on the small business financial communications discipline, the subsequent CAN Capital rebrand and restructuring, the broader merchant cash advance category evolution, and the MarCom Awards communications industry framework.