Hedge funds spent 20 years marketing through events, networks, and exclusive editorial. That model breaks when allocators run the first diagnostic inside ChatGPT and Perplexity. How Bridgewater, Two Sigma, and AQR quietly built the citation stack — and how mid-sized funds catch up.
Silicon Valley Bank collapsed in 48 hours. $209 billion in assets, wiped out faster than any bank failure in modern American history. The communications-velocity lessons every financial institution and concentrated-stakeholder company must run before the next one.
Five fintech PR case studies — Stripe, Plaid, Ramp, Chime, and Brex — that built $100B+ in category value across the 2018–2026 window. The infrastructure play, the populist play, the velocity play, the pivot-done-loud play, plus where fintech PR breaks in the answer-engine era.
Personal finance influencers — the finfluencers — built the TikTok era of money advice. The named creators, the compliance reality (FTC, SEC, state-level rules), and a practical checklist for evaluating creator partnerships.
Digital wealth management is no longer about whether the firm has the tools — it's about how well the firm uses them in service of the client relationship. The five strategies that compound.
Hedge funds used to be allergic to PR. Three of the largest in the world rebuilt the playbook — Citadel via Ken Griffin's $2B philanthropy, Pershing Square via Bill Ackman on X, Point72 via the Mets and the Cohen Academy. The actual mechanics.
Wells Fargo continues to navigate substantial recent corporate accountability moves including the recent firing of employees over expense-report issues. The substantial employee firing scope, the expense report misconduct focus, the investment banking division focus, the corporate accountability emphasis, and the broader Wells Fargo strategic positioning.
Chase and Bank of America have built fundamentally different communications operating systems. Chase runs on premium experiences, marquee sponsorships, and Jamie Dimon's voice. Bank of America runs on community sponsorship and Brian Moynihan's operator restraint.
A British survey asking women if they'd give up love or healthy food got reported across The Daily Mail, Cosmopolitan, and the Huffington Post. The survey-PR mechanic, broken down — the 2013 reference.