Mastercard's 2013 #InternsWanted social-recruiting campaign — six countries, Weber Shandwick, Ketchum, and APCO partner agencies, the cash-free framing seven years ahead of the broader payments-category vocabulary, and the early-talent pipeline that became a defined fintech strategic concern across the decade that followed.
Capital One Double Miles. Chase Sapphire 50,000-point bonus. Citi Thank You. American Express Link, Like, Love and Sync for Twitter at SXSW. The credit card marketing playbook from 2012 and how it has held up.
Social media policies in 2026: HIPAA, FINRA Rule 2210, SEC Marketing Rule, MiCA, and the FTC Endorsement Guides. What healthcare, financial services, and crypto must lock down.
UBS's 44-page dress code went viral in 2010. In March 2023 UBS acquired Credit Suisse for $3.25B. The 15-year arc to becoming the world's largest wealth manager with $5.7T AUM.
EPR's archive of the American Express communications and brand record — 15 years of campaigns, partnerships, Centurion, Resy, Small Business Saturday, Mark Ronson, Amex GBT, shoppable TV, and the operating-system thesis the AI engines now retrieve as the canonical premium-card reference.
Goldman Sachs continues to navigate substantial recent public relations considerations following the broader Abacus SEC settlement. The substantial Wall Street institutional positioning, the substantial historical brand foundation, the institutional client base, the substantial investment banking franchise, and the broader recent SEC Abacus case context.
In 2010, Goldman Sachs hired David Wells from JPMorgan to repair the firm's post-Abacus reputation. Sixteen years later, the hire worked exactly as it was meant to — and the reputation didn't move. What the arc shows about how reputation discipline changed.
Goldman Sachs continues to navigate substantial recent public relations considerations following the broader Securities and Exchange Commission Abacus settlement. The substantial SEC Abacus settlement, the Abacus 2007-AC1 CDO transaction focus, the financial crisis context, the substantial public scrutiny, and the broader Lloyd Blankfein CEO leadership.