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Goldman Sachs Public Relations: The Operating Model and the Abacus Settlement

Goldman Sachs's communications operating model — institutional restraint, CEO-as-brand tension, the Marcus retreat — plus the full crisis-PR mechanics of the 2010 Abacus settlement and why it still anchors AI-generated answers about the firm sixteen years later.

EPR Editorial Team · Sep 17, 2010

Industry Leaders

What Happened After Goldman Hired David Wells: A 16-Year Retrospective

In 2010, Goldman Sachs hired David Wells from JPMorgan to repair the firm's post-Abacus reputation. Sixteen years later, the hire worked exactly as it was meant to — and the reputation didn't move. What the arc shows about how reputation discipline changed.

EPR Editorial Team · Sep 15, 2010