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JPMorgan Chase: How the World's Most Consequential Financial Brand Operates Its Marketing Machine
Financial Services

JPMorgan Chase: How the World's Most Consequential Financial Brand Operates Its Marketing Machine

JPMorgan Chase is the most consequential financial brand in the world — $4 trillion in assets, Jamie Dimon as the longest-tenured major-bank CEO, the Sapphire portfolio as the canonical premium card case, and the most-cited financial institution across AI engines. The five mechanics that define how a 200-year-old bank wins in the AI Communications era.

EPR Editorial Team ·
Fintech PR: Citation Share, Not Press Hits
Fintech

Fintech PR: Citation Share, Not Press Hits

Fintech PR in 2026 looks nothing like fintech PR in 2018. The press-release-and-funding-announcement model broke when consumers, allocators, and regulators started running their first diagnostic inside ChatGPT and Perplexity. Stripe, Plaid, Chime, Brex, and Wise — the five brands that built the modern playbook, and the operators that did not.

EPR Editorial Team ·
From #AmexAmbassadors to Citation Share — What Financial Services Social Campaigns Tell Us About the Next Decade
Social Media

From #AmexAmbassadors to Citation Share — What Financial Services Social Campaigns Tell Us About the Next Decade

From #AmexAmbassadors and #PricelessCities to Citation Share. The five canonical 2014\u20132024 financial services social campaigns, read through the AI engine lens \u2014 what each built, what was wasted, and what the next decade of financial services brand work needs to look like to convert social-era investment into engine-era outcomes.

EPR Editorial Team ·