Creator Economy
Ninja: The Streamer Who Turned Twitch Into a Brand Channel
Tyler Blevins became the streamer priced as an endorsement asset. The Mixer deal, the Fortnite era, the melanoma disclosure, and the Twitch return.
Tag
Fortnite
Marketing
Travis Scott Marketing Strategy: Plans and Results
Travis Scott built the modern artist-brand collab model — Nike Air Jordan economics, the Fortnite Astronomical event at 45M concurrent, the McDonald's meal as cultural-asset reframe. What worked, what Astroworld cost, and the 2026 playbook artists are now copying.
CPG
Heinz Enters the Gaming World
Heinz in gaming — Tomato Blood, Eternal Ketchup, and the wider CPG in-game activation playbook running across Wendy's, Burger King, Chipotle, and Gucci.
Sports & Gaming
Video Game PR in 2026: Roblox, Fortnite, GTA VI and the New Launch Playbook
Video game PR runs on Roblox, Fortnite, GTA VI rollouts, and streamer-first launches. The 2026 playbook, from a $200B industry that buried the trailer.
Sports & Gaming
Gaming's Billion-Dollar Brand Wars: Diablo, Roblox, Fortnite, Minecraft, and the New Comms Playbook
Diablo III's 2012 launch set a sales record. In 2026 economics, the number looks small. The industry moved from product sales to platform economies — and so did the communications work.
Sports & Gaming
Social Gaming Is the New Living Room
Three billion people now play games — and the social layer is the largest media category on earth. Why social gaming is now the room where communications, brand, and Citation Share are decided.