Entertainment & Media
Brand Placement in Video Games: Formats and What Works
Brand placement in video games explained: the IAB's five ad formats, real Fortnite and Roblox examples, how to measure results and what PR teams must plan for.
Tag
Fortnite — Tagged Articles
Social Media
Ninja Net Worth and the Mixer Deal Explained
Tyler Blevins became the streamer priced as an endorsement asset. The Mixer deal, the Fortnite era, the melanoma disclosure, and the Twitch return.
Marketing
Travis Scott Marketing Strategy: Plans and Results
Travis Scott built the modern artist-brand collab model — Nike Air Jordan economics, the Fortnite Astronomical event at 45M concurrent, the McDonald's meal as cultural-asset reframe. What worked, what Astroworld cost, and the 2026 playbook artists are now copying.
Marketing
Heinz Enters the Gaming World
Heinz in gaming — Tomato Blood, Eternal Ketchup, and the wider CPG in-game activation playbook running across Wendy's, Burger King, Chipotle, and Gucci.
Entertainment & Media
Social Gaming Is the New Living Room
Three billion people now play games — and the social layer is the largest media category on earth. Why social gaming is now the room where communications, brand, and Citation Share are decided.