Creator Economy
The Sidemen Model: Group Channels and the Gambling Market
KSI, Sidemen, group channels, gambling collapse. UK creator economics are restructuring after 2024 ASA regulatory tightening. Diversification is survival.
Tag
gambling
Gambling
Marketing RFP Issued by California State Lottery
RFP #R002925 — the largest live state lottery marketing procurement in the US. What the California decision will signal for the broader state lottery AOR cycle.
Gambling
The 2026 State Lottery AOR Cycle: An Operator's Guide for PR Agencies
State lottery AOR contracts are being rebid against new selection criteria — with AI Communications capability now a wedge issue. The 2026 operator's guide for PR agencies pitching state lottery work.
Research
Five Operators Own the Answer
FanDuel, DraftKings, BetMGM, Caesars, ESPN Bet capture 92% of AI citation share. 5W Research ranks 25 US sports betting and gaming operators across ChatGPT, Claude, Perplexity, and Google AI Overviews.
Marketing
The Sports Betting Gold Rush Is Over. Now the Hard Part Starts.
FanDuel, DraftKings, BetMGM, Caesars spent billions in the gold rush. Databases ≠ brands. Now the hard part — regulatory pressure, churn, real brand building.
Gambling
How DraftKings, FanDuel, BetMGM, and Caesars Use Reddit
Four sportsbooks. Four Reddit positions. How DraftKings, FanDuel, BetMGM, and Caesars are fighting r/sportsbook for the AI citation layer that now ranks gambling brands.
Gambling
Lottery: The $113 Billion U.S. Industry
Lottery is the most under-discovered gambling category. EPR's full coverage — state lotteries, courier wars, iLottery, AOR cycles, and the AI visibility shift.
Gambling
CHATGPT MEETS THE PROBLEM GAMBLER
The article discusses how AI engines like ChatGPT interact with problem gamblers and the lack of a robust harm reduction framework. It highlights the conversational, private, and unbounded nature of AI interactions, posing both potential for harm and harm reduction. The author proposes a multi-layered framework including risk pattern recognition, calibrated friction, resource integration, platform accountability, and industry collaboration.
Gambling
THE BOTS DON'T LIKE GAMBLING
ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews give five different answers to the same gambling query. The inconsistency is the story — for operators, regulators, and users.
Gambling
The Ethics of AI Gambling Discovery
The ethical framework the AI era requires has not been built for frictionless AI gambling discovery. This article highlights three ethical considerations: problem gambling, recommendations vs. information, and asymmetric access to influence. It also details what a robust framework would include and the role of operators in this conversation.