Insights & Strategy
AI, Privacy, and the Personal Touch in PR
Artificial intelligence has revolutionized numerous industries in the last few years, and public relations is no exception.
Tag
GDPR — Tagged Articles
B2B Marketing
Database Marketing in 2026: Zero-Party Data, AI Personalization, and the Post-Cookie Reset
Database marketing has been rebuilt. Zero-party data, AI personalization, the death of third-party cookies, and the 5 pitfalls to avoid in 2026.
Public Relations
Ireland PR Market Guide: Big Tech, Brexit, Diaspora and Soft Power
5.2 million people. 70 million diaspora. Big Tech's EU HQs. One of Europe's most important privacy regulators. Ireland punches above its weight.
Crisis Communications
The Facebook Privacy Story
From Beacon in 2007 to Cambridge Analytica in 2018 to Meta AI training in 2026 — one of the most studied reputation cases in modern corporate history. Six locked lessons, plus the Apple counter-example.