
Research
Hotels: Marriott Leads AI Search, Four Seasons Trails
Marriott 83 (A), Hilton 76 (B), Four Seasons 67 (C): hotel brands' AI search ranking. 750 audits across five AI engines. Brand strong, ownership graph thin.

Marriott 83 (A), Hilton 76 (B), Four Seasons 67 (C): hotel brands' AI search ranking. 750 audits across five AI engines. Brand strong, ownership graph thin.

L'Oréal 81 (A), Estée Lauder 73 (B), Coty 58 (D): beauty's AI search citation ranking. 750 audits across ChatGPT, Claude, Gemini, Perplexity, Google AIO.

The GEO Scorecard measures Citation Share: how AI engines cite the brands buyers ask about. Five-dimension formula, 750 audits per report, run quarterly.