Research
EPR GEO Scorecard Vol. 1: Beauty Brands
EPR GEO Scorecard Vol. 1: L'Oréal 81 (A), Estée Lauder 73 (B), Coty 58 (D). 750 audits across ChatGPT, Claude, Gemini, Perplexity, Google AIO. Brands famous, owners intermittent.
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GEO Scorecard — Tagged Articles
Research
EPR GEO Scorecard: Who Wins the AI Answer, Audited Quarterly
The EPR GEO Scorecard measures Citation Share — how AI engines cite the brands buyers ask about. Five-dimension formula. 750 audits per volume. Quarterly. Auditable.