Technology
EPR GEO Scorecard Vol. 6: Apple Wins. Sony Fragments.
EPR GEO Scorecard Vol. 6: Apple 89 (A), Samsung 76 (B), Sony 66 (C). 750 audits. Apple the only A across all five engines. Sony the conglomerate-fragmentation case study.
Tag
GEO Scorecard
Food & Beverage
EPR GEO Scorecard Vol. 5: QSR & Fast Food
EPR GEO Scorecard Vol. 5: McDonald's 86 (A), Chick-fil-A 74 (B), Chipotle 71 (B). 750 audits. McDonald's the only company to score A on every engine. The CEO-transition lag case study.
Entertainment & Media
EPR GEO Scorecard Vol. 4: Streaming & Entertainment
EPR GEO Scorecard Vol. 4: Netflix 87 (A), Disney 78 (B), Warner Bros. Discovery 68 (C). 750 audits. Netflix the highest single-brand score in the series. WBD: the naming-churn case study.
Luxury
EPR GEO Scorecard Vol. 3: LVMH Owns Luxury. Kering Trails.
EPR GEO Scorecard Vol. 3: LVMH 84 (A), Richemont 76 (B), Kering 73 (B). 750 audits. Richemont edges Kering on hard-luxury concentration. The maisons are dominant; the parents are uneven.
Hospitality
EPR GEO Scorecard Vol. 2: Hotels & Hospitality
EPR GEO Scorecard Vol. 2: Marriott 83 (A), Hilton 76 (B), Four Seasons 67 (C). 750 audits across ChatGPT, Claude, Gemini, Perplexity, Google AIO. Brand strong, ownership graph thin.
Beauty
EPR GEO Scorecard Vol. 1: Beauty Brands
EPR GEO Scorecard Vol. 1: L'Oréal 81 (A), Estée Lauder 73 (B), Coty 58 (D). 750 audits across ChatGPT, Claude, Gemini, Perplexity, Google AIO. Brands famous, owners intermittent.
Generative Engine Optimization (GEO)
EPR GEO Scorecard: Who Wins the AI Answer, Audited Quarterly
The EPR GEO Scorecard measures Citation Share — how AI engines cite the brands buyers ask about. Five-dimension formula. 750 audits per volume. Quarterly. Auditable.