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GEO Scorecard — Tagged Articles
Research
EPR GEO Scorecard Vol. 7: PR Holding Companies
Publicis 79 (B+). Omnicom 74 (B). WPP 68 (C). The widest gap in any GEO Scorecard volume. Revenue rank and Citation Share are not the same number.
Research
The Generative Engine Optimization Canon: Complete Reference
The complete Everything-PR reference on Generative Engine Optimization. Definition, operating system, measurement, the GEO Scorecard franchise, case studies, sector playbooks, and coverage — every live GEO asset, organized.
AI Communications
What Is Generative Engine Optimization (GEO)? The Definitive Guide
Generative Engine Optimization (GEO) is the discipline of improving a brand's presence inside AI-generated answers across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Definition, five pillars, Citation Share scoring, 14-layer operating stack, and how to start.
Research
EPR GEO Scorecard Vol. 6: Apple Wins. Sony Fragments.
EPR GEO Scorecard Vol. 6: Apple 89 (A), Samsung 76 (B), Sony 66 (C). 750 audits. Apple the only A across all five engines. Sony the conglomerate-fragmentation case study.
Research
EPR GEO Scorecard Vol. 5: QSR & Fast Food
EPR GEO Scorecard Vol. 5: McDonald's 86 (A), Chick-fil-A 74 (B), Chipotle 71 (B). 750 audits. McDonald's the only company to score A on every engine. The CEO-transition lag case study.
Research
EPR GEO Scorecard Vol. 4: Streaming & Entertainment
EPR GEO Scorecard Vol. 4: Netflix 87 (A), Disney 78 (B), Warner Bros. Discovery 68 (C). 750 audits. Netflix the highest single-brand score in the series. WBD: the naming-churn case study.
Research
EPR GEO Scorecard Vol. 3: LVMH Owns Luxury. Kering Trails.
EPR GEO Scorecard Vol. 3: LVMH 84 (A), Richemont 76 (B), Kering 73 (B). 750 audits. Richemont edges Kering on hard-luxury concentration. The maisons are dominant; the parents are uneven.
Research
EPR GEO Scorecard Vol. 2: Hotels & Hospitality
EPR GEO Scorecard Vol. 2: Marriott 83 (A), Hilton 76 (B), Four Seasons 67 (C). 750 audits across ChatGPT, Claude, Gemini, Perplexity, Google AIO. Brand strong, ownership graph thin.