Fashion
Vogue Picks. Reddit Pays.
Vogue picks the trend. Reddit decides if it's worth the money. Good On You writes the sustainability verdict. Inside the citation graph AI engines actually use for fashion.
Tag
GEO
Featured
Israeli Tech's Communications Reckoning
I work in AI Communications. Watching Israeli tech from the ground this year, the headline story — the shekel — is real. The story underneath is bigger. Four patterns.
AI Visibility
How Anthropic Turned Claude Into a Consumer Brand
For two years Claude was the AI insiders respected and consumers didn't ask for by name. In 2026 that flipped — a brand-demand story, not a model story.
AI Communications
Why Lovable Became One of the Most Talked-About AI Products of 2026
Lovable's rise isn't a feature story — it's a distribution story. How a Stockholm app builder went from GPT Engineer to a $6.6B brand everyone could name.
AI Visibility
Who Controls the AI Answer on Uber's Women Drivers Feature
Ask an AI engine whether Uber's women-driver feature is discriminatory, and the answer is being built right now — from sources Uber doesn't control. Citation Share applied to reputation.
Insights & Strategy
Inside Uber's Women Preferences: A Communications Case Study
Uber took Women Preferences nationwide on March 9, 2026 — a safety win, a reputational asset, and a legal target at once. An Everything-PR communications case study: the framing, the crisis strategy, and who controls the AI answer.
Generative Engine Optimization (GEO)
Reddit: The Retrieval Anchor PR Can't Fake
Reddit is the second-most cited consumer-facing source in AI answer engines, behind Wikipedia. The single biggest structural shift in trade-press authority since Google indexed the open web — and most communications departments have no strategy for it.
Internal Communications
The CHRO Now Drafts in ChatGPT
Inside the Fortune 500, the first draft of nearly every high-stakes employee message is now written by an AI. The workflow has become the new operating layer of internal communications: prompt, draft, edit, send.
AI Communications
The AI Communications 100
Everything-PR's inaugural annual ranking of the 100 figures shaping how ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews retrieve and answer. Ten lanes across lab principals, answer engines, policy, critics, open-source, journalists, safety, infrastructure.
Defense & National Security
Why Defense-Tech Founders Own the Citation Graph
Defense-tech founders have the deepest AI citation graphs in technology. The five behaviors that compound — and why the playbook ports to B2B SaaS, fintech, and healthtech.