B2B Marketing
Who Controls the B2B Marketing Answer in AI Engines
AI engines now synthesize B2B marketing answers before buyers click a single link. Here's who controls those answers — and how Citation Share is measured and won.
Tag
Google AI Overviews
Research
Chegg: The Canonical AI Casualty
Chegg is the first publicly traded company to attribute revenue decline to AI — stock down ~99% from its 2021 peak, more than half the workforce cut in 2025, and a lawsuit against Google. The Vulnerable 50 case study at #96.
Beauty
Beauty: Brands, Skincare, Fragrance, Retailers
EPR's Beauty PR pillar — nine sub-specialties, the press pool, the wellness-beauty convergence, and how brands win Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
AI Communications
How to Rank on Google AI Overviews and AI Mode in 2026
Google AI Overviews and AI Mode now appear above organic results for a growing share of queries. Getting cited requires a different playbook from traditional Google SEO — and a different one from ChatGPT or Perplexity.
AI Visibility
The Search Result That Isn't a Search Result
Google AI Overviews put a generated answer above the blue links. Brands cited inside it own the authority. Brands beneath it are paying for traffic that no longer comes.
AI Communications
The PR Changes: AI Rewrote Public Relations
Fourteen structural shifts that rewrote public relations. What buyers ask now, what AI engines cite, what stopped working, and where the work goes next — across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
Insights & Strategy
AI Communications: The Mid-Market Playbook for Becoming the Answer
AI Communications is the discipline of becoming the answer inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The 2026 playbook for mid-market companies, Citation Share, GEO, and the five plays that move the metric.
AI Communications
Bing vs Google: A Comparative Reference
Google and Bing are the two largest search engines in the Western market. Google dominates global search share. Bing operates as the persistent challenger with meaningful U.S. desktop position. Market position, strengths, weaknesses, and practical implications for marketers.
Generative Engine Optimization (GEO)
The Evolution of Search: From Google to AI Answers
The evolution of search from directories to AI answers. How online search became recommendation-driven, brand-led, citation-weighted — and what GEO does about it.
PR, AI & Communications News
Pravda: The Archetype of Institutional Message Control
Pravda ran for eighty years as the Soviet Union's paper of record. The mechanism it built — top-down editorial line, industrial volume, controlled distribution, cross-channel repetition — is the archetype every institutional PR machine still borrows from.