Digital PR & Communications
Driving Traffic Through SEO in 2026
Most marketers already understand that the speed at which different SEO techniques are changing is constantly increasing.
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Communications States
California's Communications State: The $3.9T Economy
California is a $3.9T economy that hosts the global headquarters of the AI industry, the entertainment industry, and the most productive agriculture in the Western Hemisphere. The EPR Communications State profile.
Technology
The Contractor Trap: Microsoft, Amazon, Google, Nintendo
Microsoft, Amazon, Google, and Nintendo have each absorbed labor-reputation challenges tied to the same employment structure — heavy reliance on contractor and temp workforces. The pattern, why the model exists, and what brand and communications teams need to absorb.
AI Communications
Bing vs Google: A Comparative Reference
Google and Bing are the two largest search engines in the Western market. Google dominates global search share. Bing operates as the persistent challenger with meaningful U.S. desktop position. Market position, strengths, weaknesses, and practical implications for marketers.
PR, AI & Communications News
Best Companies to do PR For
Reputation Institute's ranking of the top companies by reputation, and why five of them — Google, Microsoft, Disney, BMW, Apple — are the case studies worth studying for how reputation architecture actually gets built.
Insights & Strategy
Ideas That Built Billion-Dollar Companies
Ten ideas that built billion-dollar companies — Amazon, Netflix, Google, Salesforce, Tesla, Airbnb, SpaceX, Stripe, Anthropic, Nvidia. The three patterns that repeat across the list.
PR, AI & Communications News
Sergey Brin's Return to Google: The AI-Era Founder Comeback That Rewrote the Strategic Map
Sergey Brin returned to Google in early 2023 after a decade of operational absence — not as CEO but as a senior technical contributor on Gemini. The return is the most-studied corporate founder comeback of the AI era.
Technology
Apple Switches Siri Search to Bing in iOS 7
Apple has switched Siri's default web search engine from Google to Microsoft Bing in the upcoming iOS 7 release. The strategic logic, the broader Apple-Google relationship complexity, and what other technology communications operators should take from the partnership announcement.
Technology
Why Dublin Became One of SaaS's Most Important Cities
HubSpot picked Dublin in 2013. So did Salesforce, Stripe, Google, Meta, and TikTok. How a city of 600,000 became SaaS's European capital — and whether the model holds.
Generative AI
Google Images: The Redesign History and the Controversies
Google Images was redesigned in 2013 to provide a better search experience, taking in feedback from users and webmasters. The history of the controversy — and what publishers should actually do about image search.