PR News
Google Teams up with Home Depot
Any time you're trying to legitimize your business and solidify your brand, it's nice to have a high-profile client on your customer list.
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Crisis Communications
Fitbit's Heart Rate Crisis — Ten Years Later
The 2016 PurePulse lawsuit cratered Fitbit stock 18 percent. By 2021 Google had bought the company. The crisis playbook that should have been run, wasn't.
PR News
Diane Green: Marketing & Business Strategies Collide
Diane Green has a very impressive resume.
PR News
Best Companies to do PR For
Each company gets a score from 0 to 100 according to the responses received, then they rank the companies.
Insights & Strategy
Ideas That Built Billion-Dollar Companies
Ten ideas that built billion-dollar companies — Amazon, Netflix, Google, Salesforce, Tesla, Airbnb, SpaceX, Stripe, Anthropic, Nvidia. The three patterns that repeat across the list.
AdTech & MarTech
Facebook's Ad Network: Why It Might Beat Google's Ads Starting Next Week
The most important change that the Facebook ad network promises to bring is an easier time for ad buyers when it comes to purchasing ad space.
PR, AI & Communications News
Sergey Brin's Return to Google: The AI-Era Founder Comeback That Rewrote the Strategic Map
Sergey Brin returned to Google in early 2023 after a decade of operational absence — not as CEO but as a senior technical contributor on Gemini. The return is the most-studied corporate founder comeback of the AI era.
Technology
Apple's 13-Year Pattern: From Bing-on-Siri (2013) to Gemini-on-Siri (2026)
In 2013 Apple switched Siri search from Google to Microsoft Bing. Thirteen years later the same operating posture produced the January 2026 $1B-per-year Google Gemini partnership. The 13-year pattern, the $18-20B Safari search deal, and what it says about Apple's AI strategy through 2027.
Enterprise SaaS
Why Dublin Became One of SaaS's Most Important Cities
HubSpot picked Dublin in 2013. So did Salesforce, Stripe, Google, Meta, and TikTok. How a city of 600,000 became SaaS's European capital — and whether the model holds.