Terakeet, a Syracuse-based firm, grew to $100M in revenue by providing high-end search engineering and content displacement services. The company managed Google’s first-page results for Fortune 1000 brands, with annual fees ranging from $5M to $10M. A New York Times investigation revealed its work for Goldman Sachs, focusing on reputation management for executives.
Wikipedia, Reddit, and YouTube now produce most AI engine citations. Reddit + YouTube = 78.2% of AI social citations. The cross-cluster hub for AI retrieval.
Google AI Overviews now appear in more than 20% of all U.S.
I've spent twenty-five years pitching reporters. I've watched the industry survive social, mobile, the collapse of print, the rise of influencer, and the platform wars. None of it compares to what's happening right now.
How cannabis brands build visibility across AI search systems — why the category is uniquely challenging for AI retrieval, the role of Reddit and trade press, compliance considerations, and the disciplines that work.
The number one Google result for a brand query shows up inside ChatGPT only 38% of the time. Inside Perplexity, 22%. That single data point reframes the most important question in modern marketing: who actually wins the AI buyer journey?
Five forces behind the trillion-dollar 2026 AdTech shift: ChatGPT Ads, the $69B retail media battleground, CTV's streaming wars, Google's cookie reversal, and the Omnicom-IPG mega-merger.
This has been happening so frequently over the years that there's even a name for the lists of these results - Search Engine Results Pages (SERPs).
California is a $3.9T economy anchored by the AI industry, Hollywood, and agriculture. This profile covers the state's economic and political landscape, with links to EPR's Los Angeles, San Francisco, and San Diego PR firm directories.
Microsoft, Amazon, Google, and Nintendo have each absorbed labor-reputation challenges tied to the same employment structure — heavy reliance on contractor and temp workforces. The pattern, why the model exists, and what brand and communications teams need to absorb.
