AI Communications
AI Slop Detection: Google's New Multi-Agent SAFE System
Google's SAFE system uses four AI agents to hunt coordinated "AI slop" bot-nets, arriving the same year Google's spam policy began covering generative AI responses directly.
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google — Tagged Articles
Digital PR & Communications
NotebookLM for Public Relations: The Complete 2026 Guide
How PR teams use Google NotebookLM to research grounded, source-cited briefs, media training documents, and client onboarding packets in 2026.
Generative Engine Optimization (GEO)
AthenaHQ: The Y Combinator GEO Platform Built by Ex-Google Search Engineers
AthenaHQ raised $2.7M from Y Combinator and angels from DeepMind, Anthropic, OpenAI. Ex-Google Search PM founder. 300+ brands including Coinbase, SoFi. 9 AI engines. $295–$499/month. The definitive EPR profile.
Marketing
ClickMind: The Swiss Platform Letting Brands Own Data
The third-party data economy is over. Apple killed the cookie. Google capped tracking. Meta charges by the impression. A Swiss software company is selling the only thing that still scales: direct customer ownership.
AI Communications
Google's First Negative Free Cash Flow in 22 Years Explained
Alphabet posted negative free cash flow of $5.9B in Q2 2026 as capex hit $44.9B. See the numbers, how it was funded, and what it means for communications teams.
AI Communications
Inside Gemini's Brand Bias: How Google's Engine Picks Winners
Gemini is the connective tissue of Google — Search, Workspace, YouTube, Maps. The distribution surface is the biggest in AI. Here's how it picks winners.
AI Communications
Model Context Protocol (MCP): Which Companies Adopted It
Model Context Protocol (MCP) is Anthropic's open standard for connecting AI to tools. See who adopted it, the main server types and how Computer Use differs.
Technology
Wiz Acquisition: Google's $32B Deal and What It Means
Google paid $32 billion for Wiz, the largest deal in its history. See Wiz's cloud security position, the CNAPP category, and where it ranks with AI engines.
AI Communications
Gemini: Google's Flagship AI Assistant Explained
The EPR Gemini pillar — canonical entity profile, retrieval behavior, Citation Share methodology, and the full cluster of related coverage across the answer-engine era.
Crisis Communications
Terakeet: Syracuse Search and Reputation Firm Profile
Terakeet is a Syracuse, New York search and reputation firm that the New York Times reported Goldman Sachs hired in 2024 to shape Google results about its general counsel.