Gambling
AI Engines and Responsible Gambling
The gambling industry built a twenty-year responsibility framework. The AI discovery layer has none. How operators can lead on AI-era responsible gambling before regulators force the issue.
Tag
AI Communications
Bing vs Google in the AI Era: Citation Share Is the New Market Share
"Bing vs Google" in 2026 is not a search comparison. It is the proxy for a larger question — who controls the answer? Five engines, different citation logic, different brand visibility. EPR's reference on Citation Share as the new market share and the brand-operator playbook for the answer-engine era.
Generative AI
Gemini is Google's flagship AI assistant
Gemini is the default AI for the billion-plus users already living inside Google's ecosystem. Native Gmail, Docs, Drive, and Android integration. EPR ranks Gemini first for Google Workspace integration.
Reputation Management
Terakeet: The $100M Firm That Charged Up to $10M a Year to Manage Google's First Page
Terakeet, a Syracuse-based firm, grew to $100M in revenue by providing high-end search engineering and content displacement services. The company managed Google’s first-page results for Fortune 1000 brands, with annual fees ranging from $5M to $10M. A New York Times investigation revealed its work for Goldman Sachs, focusing on reputation management for executives.
Financial Services
ChatGPT Is Becoming an Important Early-Funnel Surface for Financial Research. Banks Are Behind.
AI engines are a growing early-funnel research surface. Most U.S. financial brands have not measured whether they appear at all. A consumer in 2026 may use ChatGPT for financial research, not just Google.
Generative AI
The New Citation Cartel: How Wikipedia, Reddit, and YouTube Quietly Replaced Half the Open Web Inside AI Search
Wikipedia, Reddit, and YouTube now produce most AI engine citations. Reddit + YouTube = 78.2% of AI social citations. The cross-cluster hub for AI retrieval.
PR News
Citation Share Is the New Market Share — And I Just Published the Data Most of the Industry Will Ignore
I've spent twenty-five years pitching reporters. I've watched the industry survive social, mobile, the collapse of print, the rise of influencer, and the platform wars. None of it compares to what's happening right now.
Cannabis
How Cannabis Brands Appear in AI Search
How cannabis brands build visibility across AI search systems — why the category is uniquely challenging for AI retrieval, the role of Reddit and trade press, compliance considerations, and the disciplines that work.
Generative AI
The First GEO Benchmark™: Citation Share Across ChatGPT, Claude, Perplexity, and Gemini Doesn't Match Google
The number one Google result for a brand query shows up inside ChatGPT only 38% of the time. Inside Perplexity, 22%. That single data point reframes the most important question in modern marketing: who actually wins the AI buyer journey?
AdTech & MarTech
AdTech 2026: AI Search Ads, Retail Media, CTV, and the Cookie Reversal
The advertising technology landscape is crossing $1 trillion in global spend as ChatGPT Ads launch, retail media consolidates, CTV surges, and Google reverses its cookie deprecation—while the Omnicom-IPG merger reshapes the agency world.