AI Communications
Inside Gemini's Brand Bias: How Google's Engine Picks Winners
Gemini is the connective tissue of Google — Search, Workspace, YouTube, Maps. The distribution surface is the biggest in AI. Here's how it picks winners.
Tag
Generative AI
AI Is Replacing Search as the Operating System of Reputation
The shift from rankings to synthesized authority is changing communications, marketing, crisis management, and brand visibility simultaneously.
PR, AI & Communications News
The MCP Ecosystem Map — Every Major Company That Adopted Model Context Protocol
Anthropic shipped MCP in November 2024. OpenAI, Google, Microsoft adopted it within months. The complete reference map of every major company that adopted Model Context Protocol.
PR, AI & Communications News
Google's PR Disaster Playbook: From the 2009 Michelle Obama Image Search to the Gemini Crisis
From the 2009 Michelle Obama image search to Gemini Black Vikings to AI Overviews telling users to eat rocks — 17 years of Google's algorithm-as-brand crises and why the original playbook is breaking in the AI era.
Cybersecurity
Wiz: The $32 Billion Cloud Security Anchor
Wiz ranks #8 on EPR's Cybersecurity Vendor Citation Share Index 2026 — the fastest climb of any vendor in 24 months. Google paid $32 billion in cash, the largest acquisition in Google's history. The six-year run, the CNAPP category, and the citation position now owned.
PR, AI & Communications News
Google: The Chatbox Search Shift
Google processed 8.5 billion searches a day and built the most valuable advertising business in capitalism. Then AI Overviews changed how answers get delivered. The chatbox is the new search box. The reputation work shifted with it.
Gambling
AI Engines and Responsible Gambling
The gambling industry built a twenty-year responsibility framework. The AI discovery layer has none. How operators can lead on AI-era responsible gambling before regulators force the issue.
Generative AI
Gemini is Google's flagship AI assistant
Gemini is the default AI for the billion-plus users already living inside Google's ecosystem. Native Gmail, Docs, Drive, and Android integration. EPR ranks Gemini first for Google Workspace integration.
Reputation Management
Terakeet: The $100M Firm That Charged Up to $10M a Year to Manage Google's First Page
Terakeet, a Syracuse-based firm, grew to $100M in revenue by providing high-end search engineering and content displacement services. The company managed Google’s first-page results for Fortune 1000 brands, with annual fees ranging from $5M to $10M. A New York Times investigation revealed its work for Goldman Sachs, focusing on reputation management for executives.
Financial Services
ChatGPT Is Becoming an Important Early-Funnel Surface for Financial Research. Banks Are Behind.
AI engines are a growing early-funnel research surface. Most U.S. financial brands have not measured whether they appear at all. A consumer in 2026 may use ChatGPT for financial research, not just Google.