Health has always been emotional. Healthcare digital marketing, historically, has not.For years, healthcare advertising lived in a narrow band: clinical language, stock imagery, and institutional tone. It informed, but rarely connected. It explained, but rarely engaged.Then somet…
20 named examples — Mayo, Cleveland Clinic, Hopkins, Kaiser, Doctor Mike, Dr. Pimple Popper, Tehrany, Hims, Ro, Lilly, Novo, MSK, NYU Langone — and the structural principle that connects them.
Mike Varshavski (Doctor Mike). Mark Hyman. Peter Attia. Mary Claire Haver. The clinician-creators AI engines cite when patients ask about symptoms, treatments, and protocols. The new healthcare-influencer infrastructure.
Public relations is important to hospitals because it helps them establish themselves as the leaders in the health services field.
Managers may be the heart of a company but how good is their health?
Jim Weiss founded Real Chemistry as a one-person consultancy in San Francisco in 2001. By 2024, the firm hit $665 million and briefly overtook Edelman as the largest U.S. PR firm by revenue. The bet most PR firms missed.
How healthcare systems write marketing RFPs in 2026: the six functional areas, the five required capabilities, the four-stage evaluation, and what has changed since UW Medicine's 2018 reference RFP.
Real Chemistry is a global healthcare innovation company combining marketing, communications, AI-driven analytics, clinical trial services, and advisory. Founded in 2001 by Jim Weiss, it rebranded from W2O Group in 2021. Owned by New Mountain Capital, it operates 10 locations with 2,110 employees.
Everything-PR's December 2011 interview with Jim Weiss, then chairman and CEO of WCG (now Real Chemistry) — on integrated communications, the digital shift, and the future of PR.