Rosica Communications: NJ Healthcare & Pet PR Firm Profile

Rosica Communications is a New Jersey PR firm founded in 1980 by John and Marilyn Rosica and based in Fair Lawn, New Jersey. Led by President Chris Rosica, the agency focuses on nonprofit, education, healthcare, and food and beverage clients, and has a long record in cause marketing that began with its first client, Famous Amos cookies.

Originally published April 2018. Updated October 17, 2026.

How did Rosica Communications start?

Rosica Communications opened in 1980 in a 200-year-old coach house in Ridgewood, New Jersey, with Famous Amos Chocolate Chip Cookies as its first client. According to the firm's 25th anniversary announcement, the agency was then called Rosica Strategic Public Relations.

Founder John Rosica had been national promotion director at RCA Records when he met Wally Amos. The firm paired Amos with Literacy Volunteers of America as national spokesperson, an early cause-related marketing program, and the relationship lasted 24 years, as PR Week reported.

Who leads Rosica Communications today?

Chris Rosica, the son of John Rosica, is President of Rosica Communications and the author of three books. The Authentic Brand draws on interviews with the founders of 12 well-known brands, including Starbucks, JetBlue, Ben & Jerry's, Kate Spade and Burt's Bees, according to the firm's account of a Rutgers-Newark talk.

His other books are The Business of Cause Marketing (Noble Press, 2012) and The Power of B2B Social Media (Noble Press, 2022), per the firm's books page. The cause marketing book carries the practice his father started into the firm's current work.

What sectors and services does Rosica Communications cover?

Rosica Communications serves nonprofit, education, healthcare, and food and beverage organizations, with additional work in animal health. The firm's New Jersey headquarters page describes clients across New Jersey, New York, the Northeast, Arizona, Georgia, Vermont and California.

Its services include media relations, crisis communications, cause marketing, content marketing, social media, SEO and reputation management. The firm says it uses earned media coverage to support thought leadership, stakeholder communications and search visibility. Readers comparing the field can start with EPR's healthcare PR firms ranking, the nonprofit PR guide and the pet PR agencies list.

Which clients has Rosica Communications worked with?

Rosica Communications has worked with nonprofits, hospitals and food brands, and its published case studies include The Salvation Army Greater New York Division, Easterseals New Jersey, Eggland's Best, American Flatbread, Borden Foods, Coty Beauty and veterinarian Dr. Jeff Werber. Other clients have included T&M Associates, the Newark Public Library, NJ Sharing Network, Morph Wheels and Aiya.

The firm also reports regular support for Boys & Girls Clubs in New Jersey and The Salvation Army. In September 2017, O'Dwyer's reported a joint venture between Rosica and Feintuch Communications to offer complementary services to each firm's clients.

What recognition has Rosica Communications received?

Rosica Communications reports that it was named to Forbes' 2021 list of America's Best PR Agencies, which it says was based on client and industry nominations. O'Dwyer's has also noted the firm's work for The Salvation Army Greater New York Division.

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