Rosica Communications: NJ Healthcare & Pet PR Firm Profile

Rosica Communications is a New Jersey-based public relations and marketing firm founded in 1980 by Marilyn and John Rosica. The firm built its early practice on skills the founders had spent years developing in the music industry and has since become one of the better-known specialist PR firms in the Northeast, with a distinctive practice concentration in healthcare, pet products, food and beverage, education, and professional services.

Chris Rosica now serves as President. He is the author of two industry books — Authentic Brands (Noble Press, 2011) and The Business of Cause Marketing (2010) — both of which have become recurring references inside the cause-driven PR practice.

Practice Areas

Rosica runs on a media relations bench focused on securing quality PR coverage across trade shows, sales support content, reputation management, SEO, and internal and external communications. The firm's operating model emphasizes syndicated coverage across an organization — helping every part of a client's team communicate the same message with a single voice.

Sector specialties: B2B and B2C healthcare, consumer and pet products, technology, food and beverage, education, professional services, and real estate. Rosica's cross-utilization of multiple marketing disciplines is the firm's stated approach to spreading brand awareness while protecting corporate reputations.

Client Roster

Client roster has included T&M Associates, the Newark Public Library, Morph Wheels, NJ Sharing Network, and Aiya. Clients work directly with senior PR staff — decades of experience per account rather than the layered account-executive model common at larger network firms.

Culture and Careers

Rosica's stated culture emphasizes shared values, individual accountability, and delivery to strict timeframes. The firm expects staff to take responsibility for client results across multiple accounts. Interested candidates can email PR@rosica.com with a resume and cover letter.

On Chris Rosica

Chris Rosica, President and one of the founders of Rosica Communications, is the author of Authentic Brands (Noble Press, 2011) and The Business of Cause Marketing (2010).

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Related: PR Firms & Communications Agencies · Healthcare · Pets & Pet Industry · Food & Beverage · Corporate Communications · Reputation Management