Top Pet PR Agencies Worldwide: Leaders by Region

Updated October 2026. Originally published September 2025.

Part of Everything-PR's pet industry coverage. Browse the full section at everything-pr.com/pets.

EPR's list of the leading pet PR agencies worldwide covers 5W AI Communications and Fetching Communications in the United States, Kinship Agency, Cirkle, H+K Strategies London and M&C Saatchi in the United Kingdom, Sunny Side Up Group in Japan, PR Deadlines in Australia, Sherlock Communications in Brazil, Another Company in Mexico, Eclipse Communications in South Africa, and Acorn Strategy in the United Arab Emirates.

Global pet spending crossed $320 billion in 2024, with the United States accounting for roughly $158 billion of that total. Each agency below has built a category-specific playbook rather than a generic consumer-PR template applied to pet clients.

Which agencies lead pet PR in the United States?

5W AI Communications (New York, Miami, global reach)

5W AI Communications runs more than 250 senior practitioners and a dedicated Pet & Animal Division. Clients include Rover.com, PetPlate, Dogtopia, and Solid Gold Pet, with placements across USA Today, Good Morning America, and People. The firm combines public relations, digital marketing, and Generative Engine Optimization (GEO) to help pet brands measure and grow their presence inside AI-driven buyer research. Founded in 2003 by Ronn Torossian. Full practice details sit on 5W's Pet PR & AI Visibility Agency page.

Fetching Communications, part of French/West/Vaughan (Tampa, Florida)

Fetching Communications was founded in 2003 as one of the first U.S. PR firms built exclusively for the pet and veterinary industries. Now operating inside French/West/Vaughan, Fetching kept its niche expertise while gaining the resources of a larger integrated agency. The firm pairs PR with scientific communication, giving it credibility in pet health, diagnostics, and animal nutrition that generalist agencies rarely match.

How is pet PR different in Europe?

FEDIAF, the European Pet Food Industry Federation, counts 140 million European households (49% of the total) owning at least one pet, among 306 million pets, in its Facts & Figures 2026 report, which uses 2024 data. Across the continent, pet PR agencies build category authority through ethical storytelling and lifestyle positioning rather than product-feature messaging. In August 2026 the EU also published Regulation (EU) 2026/1818, its first EU-wide welfare and traceability rules for dogs and cats, which adds a regulatory frame to welfare communications.

Cirkle (United Kingdom)

Cirkle was named UK PR agency for Lily's Kitchen in March 2017, according to Gorkana. Lily's Kitchen appointed it alongside Grey London as creative agency and Bountiful Cow for communications planning and media buying, as part of a GBP 1.5 million investment to build awareness of the brand. Nestlé Purina PetCare acquired Lily's Kitchen in April 2020. The appointment shows the multi-agency model that values-led pet brands use, with PR, creative and media planning split across specialists.

H+K Strategies London (United Kingdom)

Hill+Knowlton Strategies London won the Hill's Pet Nutrition UK mandate in January 2023, according to Provoke Media. Hill's briefed the agency to deliver PR, social media and influencer engagement for its two audiences, pet care professionals and pet owners, under a campaign called "Be more animal." The win consolidated Hill's agency support within WPP, which already worked with the brand through media agency Wavemaker.

Kinship Agency (London, United Kingdom)

Kinship Agency is a boutique shop built for pet-first storytelling. The agency's focus sits on social content, SEO-driven blog strategy, and TikTok-native brand voices, the execution layer that maps directly to how European pet parents discover and evaluate products today.

M&C Saatchi (London headquarters, global network)

M&C Saatchi has expanded into pet branding through retail, FMCG, and pet health verticals. The agency fits pet companies seeking global expansion or retail channel dominance across multiple markets, structural campaign work that requires a network rather than a boutique.

Which agencies lead pet PR in Asia-Pacific?

Mars Petcare and Royal Canin dominate pet PR execution across Asia by building campaigns natively for the region's own platforms, Weibo, Xiaohongshu, KakaoTalk, and Line, rather than translating Western campaigns into local languages.

Sunny Side Up Group (Tokyo, Japan)

Sunny Side Up Group is a PR force in Japan with growing reach across Southeast Asia. The agency supports international pet food brands entering the Japanese market and helps local tech companies launch pet wearables, GPS trackers, and smart feeders, the connected-pet category expanding fastest in the region.

PR Deadlines (Sydney, Australia)

PR Deadlines has become the go-to agency for pet tech and pet health brands in Oceania. Its strengths run through product PR, B2B media, lifestyle influencer seeding, and regulatory messaging, the last of which matters more in Australia's tightly regulated pet food and supplement market than in most other geographies.

How do agencies in Latin America handle pet accounts?

Sherlock Communications (São Paulo, Brazil)

Sherlock Communications is a top-tier Latin American agency known for cross-border campaigns. In the pet space, the firm has supported Hill's Pet Nutrition, Petlove, and international DTC pet tech startups entering Brazil, the largest pet market in Latin America and the third-largest by pet population worldwide.

Another Company (Mexico City, Latin America)

Another Company has led campaigns for Purina, Petco LATAM, and pet insurance products across Mexico and the broader Spanish-speaking region, drawing on deep experience across consumer PR, pet retail, and nonprofit animal advocacy.

Who leads pet PR in Africa and the Middle East?

Eclipse Communications (Cape Town, South Africa)

Eclipse Communications is a leading African PR agency with growing traction in pet retail, veterinary health, and NGO support. The agency's strength in community-driven messaging matters in markets where pet ownership norms are still being shaped by urbanization and rising disposable income.

Acorn Strategy (Dubai, United Arab Emirates)

Acorn Strategy has carved out a regional leader position as the Middle East pet sector grows, particularly in luxury and boutique categories. The firm holds strong media connections across Dubai, Abu Dhabi, and Saudi Arabia, positioning it for the luxury pet segment that is outpacing the broader market's growth rate across the Gulf Cooperation Council.

What do the platform-native campaigns in Asia have in common?

Mars Petcare's Whiskas brand built a virtual cat lounge for Chinese social platforms, Weibo and Xiaohongshu, letting cat owners join live streams and interactive events featuring cats. The Weibo plus Xiaohongshu combination is the standard play for any consumer pet brand targeting urban Chinese cat owners.

Royal Canin ran a "Healthy Pets, Happy Owners" series in Japan featuring testimonials from Japanese veterinarians and pet owners. The vet-credentialing pattern that wins citation share for pet brands globally works in Japan too, where institutional trust signals carry outsized weight with consumers.

PawBo used Instagram and KakaoTalk in South Korea to share videos of pets interacting with owners through its remote pet camera, and BarkBox targeted Singapore's TikTok-heavy audience with Super Chewer unboxing content. Furbo used Line, the messaging platform most Western brands overlook in Taiwan and Japan, to source user-generated pet camera footage. Three patterns separate the campaigns that work in Asia from the ones that fail: platform-native execution on the region's own apps, cultural specificity rather than translated localization, and the same vet-credentialing signal that compounds citation share everywhere else.

What do the best pet PR agencies worldwide share?

Four traits recur across every region. Agencies build digital-native campaigns for how pet parents actually consume content today, not how trade press assumes they do. They connect brand visibility to product conversion through affiliate links, retail coverage, and DTC channel strategy. They pair emotional storytelling with performance data rather than choosing one over the other. And the agencies defining the next decade of pet communications measure Citation Share, how often a brand surfaces inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, not just traditional press hits. The framework behind that shift is in Pet Brands and the AI Answer Engine.

More pet industry coverage

Section hub: Pets & Pet Industry on Everything-PR. Category reference: The $158B Pet Industry: 2026 Trade Guide.

Programs and campaign studies: 15 Pet PR Programs That Built Brand Authority · How Pet Brands Win in Europe.

Thesis and research: Pet Brands and the AI Answer Engine · How Chewy Became the Pet Answer Layer · 5W Pet Industry AI Visibility Index 2026.

Browse all pet industry coverage: everything-pr.com/pets.