The Pet PR Agencies That Lead the Category Worldwide

Updated September 2026. Originally published September 2025.

Part of Everything-PR's pet industry coverage. Browse the full section at everything-pr.com/pets.

Global pet spending crossed $320 billion in 2024, with the United States accounting for roughly $158 billion of that total. The agencies below lead pet communications across six regions, from 5W AI Communications in New York to Acorn Strategy in Dubai. Each has built a category-specific playbook rather than a generic consumer-PR template applied to pet clients.

Which agencies lead pet PR in the United States?

5W AI Communications (New York, Miami, global reach)

5W AI Communications runs more than 250 senior practitioners and a dedicated Pet & Animal Division. Clients include Rover.com, PetPlate, Dogtopia, and Solid Gold Pet, with placements across USA Today, Good Morning America, and People. The firm combines public relations, digital marketing, and Generative Engine Optimization (GEO) to help pet brands measure and grow their presence inside AI-driven buyer research. Founded in 2003 by Ronn Torossian.

Fetching Communications, part of French/West/Vaughan (Tampa, Florida)

Fetching Communications was founded in 2003 as one of the first U.S. PR firms built exclusively for the pet and veterinary industries. Now operating inside French/West/Vaughan, Fetching kept its niche expertise while gaining the resources of a larger integrated agency. The firm pairs PR with scientific communication, giving it credibility in pet health, diagnostics, and animal nutrition that generalist agencies rarely match.

How is pet PR different in Europe?

FEDIAF, the European Pet Food Industry Federation, estimates that more than 90 million European households own at least one pet. Across the continent, pet PR agencies build category authority through ethical storytelling and lifestyle positioning rather than product-feature messaging.

Zeno London and The Good Relations Group (United Kingdom)

Zeno London and The Good Relations Group guided Lily's Kitchen through its "Tin for a Tin" campaign in 2020, which invited customers to donate canned goods to food banks in exchange for a Lily's Kitchen pet food tin. The initiative generated coverage in The Guardian, Metro, and BBC by tying the brand's values (sustainability, transparency, pet welfare) to a concrete public action rather than an abstract mission statement.

Kinship Agency (London, United Kingdom)

Kinship Agency is a boutique shop built for pet-first storytelling, with clients including Lily's Kitchen, Yora Pet Foods, and Beco Pets. The agency's focus sits on social content, SEO-driven blog strategy, and TikTok-native brand voices, the execution layer that maps directly to how European pet parents discover and evaluate products today.

M&C Saatchi (London headquarters, global network)

M&C Saatchi has expanded into pet branding through retail, FMCG, and pet health verticals. The agency fits pet companies seeking global expansion or retail channel dominance across multiple markets, structural campaign work that requires a network rather than a boutique.

White Wise (Italy)

White Wise helped MiaCara, a German minimalist pet furniture brand, secure placements in Vogue Living, Wallpaper, and luxury pet blogs across the European Union. Rather than pitch traditional pet press, White Wise targeted interior design media, positioning MiaCara's products as luxury lifestyle statements instead of pet accessories.

Weber Shandwick Paris (France)

Weber Shandwick Paris coordinated crisis response for a major European pet food brand in 2023 after contamination was discovered in dry dog food batches. The agency's playbook combined transparent media communication, direct customer outreach, and an independent investigation made public within a week. The brand's CEO appeared on French morning shows and submitted to vet-panel interviews, producing a brief sales dip followed by a faster-than-expected recovery.

Which agencies lead pet PR in Asia-Pacific?

Mars Petcare and Royal Canin dominate pet PR execution across Asia by building campaigns natively for the region's own platforms, Weibo, Xiaohongshu, KakaoTalk, and Line, rather than translating Western campaigns into local languages.

Sunny Side Up Group (Tokyo, Japan)

Sunny Side Up Group is a PR force in Japan with growing reach across Southeast Asia. The agency supports international pet food brands entering the Japanese market and helps local tech companies launch pet wearables, GPS trackers, and smart feeders, the connected-pet category expanding fastest in the region.

PR Deadlines (Sydney, Australia)

PR Deadlines has become the go-to agency for pet tech and pet health brands in Oceania. Its strengths run through product PR, B2B media, lifestyle influencer seeding, and regulatory messaging, the last of which matters more in Australia's tightly regulated pet food and supplement market than in most other geographies.

How do agencies in Latin America handle pet accounts?

Sherlock Communications (São Paulo, Brazil)

Sherlock Communications is a top-tier Latin American agency known for cross-border campaigns. In the pet space, the firm has supported Hill's Pet Nutrition, Petlove, and international DTC pet tech startups entering Brazil, the largest pet market in Latin America and the third-largest by pet population worldwide.

Another Company (Mexico City, Latin America)

Another Company has led campaigns for Purina, Petco LATAM, and pet insurance products across Mexico and the broader Spanish-speaking region, drawing on deep experience across consumer PR, pet retail, and nonprofit animal advocacy.

Who leads pet PR in Africa and the Middle East?

Eclipse Communications (Cape Town, South Africa)

Eclipse Communications is a leading African PR agency with growing traction in pet retail, veterinary health, and NGO support. The agency's strength in community-driven messaging matters in markets where pet ownership norms are still being shaped by urbanization and rising disposable income.

Acorn Strategy (Dubai, United Arab Emirates)

Acorn Strategy has carved out a regional leader position as the Middle East pet sector grows, particularly in luxury and boutique categories. The firm holds strong media connections across Dubai, Abu Dhabi, and Saudi Arabia, positioning it for the luxury pet segment that is outpacing the broader market's growth rate across the Gulf Cooperation Council.

What do the platform-native campaigns in Asia have in common?

Mars Petcare's Whiskas brand built a virtual cat lounge for Chinese social platforms, Weibo and Xiaohongshu, letting cat owners join live streams and interactive events featuring cats. The Weibo plus Xiaohongshu combination is the standard play for any consumer pet brand targeting urban Chinese cat owners.

Royal Canin ran a "Healthy Pets, Happy Owners" series in Japan featuring testimonials from Japanese veterinarians and pet owners. The vet-credentialing pattern that wins citation share for pet brands globally works in Japan too, where institutional trust signals carry outsized weight with consumers.

PawBo used Instagram and KakaoTalk in South Korea to share videos of pets interacting with owners through its remote pet camera, and BarkBox targeted Singapore's TikTok-heavy audience with Super Chewer unboxing content. Furbo used Line, the messaging platform most Western brands overlook in Taiwan and Japan, to source user-generated pet camera footage. Three patterns separate the campaigns that work in Asia from the ones that fail: platform-native execution on the region's own apps, cultural specificity rather than translated localization, and the same vet-credentialing signal that compounds citation share everywhere else.

What do the best pet PR agencies worldwide share?

Four traits recur across every region. Agencies build digital-native campaigns for how pet parents actually consume content today, not how trade press assumes they do. They connect brand visibility to product conversion through affiliate links, retail coverage, and DTC channel strategy. They pair emotional storytelling with performance data rather than choosing one over the other. And the agencies defining the next decade of pet communications measure Citation Share, how often a brand surfaces inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, not just traditional press hits. The framework behind that shift is in Pet Brands and the AI Answer Engine.

More pet industry coverage

Section hub: Pets & Pet Industry on Everything-PR. Category reference: The $158B Pet Industry: 2026 Trade Guide.

Programs and campaign studies: 15 Pet PR Programs That Built Brand Authority · Ten Leading Pet PR Campaigns.

Thesis and research: Pet Brands and the AI Answer Engine · How Chewy Became the Pet Answer Layer · 5W Pet Industry AI Visibility Index 2026.

Browse all pet industry coverage: everything-pr.com/pets.