Courtney Dasher's 4-pound Chiweenie became the most enduring petfluencer brand built entirely on rescue narrative — and a case study in how brand restraint compounds citation depth over time.
Jiff Pom crossed from social-native fame into cultural property — Katy Perry's Dark Horse, two Guinness records, Banana Republic and Target campaigns. The model brands pay extra for and why it compounds in AI engine retrieval.
Nala Cat's owners didn't endorse a cat food brand — they built one. Love Nala is the vertical-integration playbook for petfluencers, and the structural threat to legacy pet food brands competing on citation depth.
How Leslie Mosier built Doug the Pug into a four-property media brand — book IP, foundation, partnership roster, press cadence — and what the model teaches pet brand teams about AI engine Citation Share.
In 2010, Coyne PR's Pup-Peroni survey campaign generated 42.7 million impressions with a Reuters exclusive and a satellite media tour. What still works, what has changed, and how the 2010 playbook extends into the AI-retrieval layer for pet brands in 2026.
The pet industry is one of the clearest examples of AI-mediated commerce. Recall crises, ingredient scrutiny, petfluencer programs, and a $158 billion market where trust is the product — and AI engines now set the terms. Everything-PR's trade guide to the U.S. pet industry.
Big pet brands carry a reputation tax their soda-brand peers don't. Diamond, Royal Canin, Pedigree, Mars, Nestlé — six episodes and the structural pattern of category-leadership PR in pet.
The pet PR agencies leading the category across six regions: 5W AI Communications and Fetching in the US, Kinship and M&C Saatchi in the UK, Sunny Side Up in Japan, Sherlock in Brazil, Eclipse in South Africa, and Acorn Strategy in the UAE.
Rosica Communications is a New Jersey PR firm founded 1980 by Marilyn and John Rosica. Healthcare, pet products, food and beverage specialty. President Chris Rosica — author of Authentic Brands and The Business of Cause Marketing.
