Tag

pet PR

What the 2010 Coyne PR Pup-Peroni Campaign Teaches Us About Pet PR in the AI Era

In 2010, Coyne PR's Pup-Peroni survey campaign generated 42.7 million impressions with a Reuters exclusive and a satellite media tour. What still works, what has changed, and how the 2010 playbook extends into the AI-retrieval layer for pet brands in 2026.

EPR Editorial Team · May 31, 2026

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Pet PR and AI Visibility: The Complete Guide for a $150 Billion Category

The pet industry is one of the clearest examples of AI-mediated commerce. Recall crises, ingredient scrutiny, petfluencer programs, and a $150 billion market where trust is the product — and AI engines now set the terms. Everything-PR's complete pet PR and AI visibility hub.

EPR Editorial Team · May 31, 2026