AI engines frequently get healthcare messaging wrong — hallucinated facts, confused entities, invented citations. Clinical, regulatory, and litigation exposure follows. Mitigation requires continuous correction infrastructure.
How AI engines persist healthcare crisis narratives for 12-18 months, replacing the traditional news-cycle half-life. The new response window is 2-4 weeks. Source dominance beats message dominance. Theranos, Purdue, J&J, and prestige-name case examples.
For three decades the healthcare funnel was a long sequence. AI engines have compressed it into one moment. Budget, measurement, organizational structure, crisis posture, and sales enablement all rebuild around the new top of funnel.
BetterHelp — founded 2013, no clinical credentialing body — out-cites the American Psychological Association across consumer mental health AI queries. The structural reason, and what it means for every clinical institution with an AI visibility gap.
The menopause AI answer layer was built in 36 months by venture-backed clinics. Midi Health and Alloy own Tier 1. The American College of OBGYN is at Tier 2. How a category's AI answer layer gets built from scratch — and what the healthcare establishment missed.
Most hospitals will spend 2026 fighting for the wrong things. A new patient ad campaign. A higher Google ranking. A profile in a major health publication. Nice. Irrelevant.
Medical PR has been rebuilt twice since 2020. The pandemic-driven telehealth shift, and now: ChatGPT, Claude, Gemini, and Perplexity answer patient questions that used to start at WebMD. Seven areas have shifted.
Founded in 2003 by Helene Solomon and later joined by Daniel F. Cence, Solomon McCown & Cence is a Boston-based PR firm at the intersection of business and public policy \u2014 healthcare, real estate, education, and public affairs.
Florida’s public-health communications operation runs across 23M residents, 67 county health departments, and a fundamentally different political environment than existed pre-2020. The vaccine communications architecture, the COVID-era shift, and the operating reality FDOH navigates in 2026.
A $42 billion U.S. industry is restructuring around outpatient, MAT, telehealth, and $50 billion in opioid settlement capital. What the reset looks like — and where the money goes next.