Public Relations
Top PR Campaigns of the 2020s: Spotify Wrapped, Liquid Death, Patagonia, Heinz, IKEA, Dove, and Apple
Top PR campaigns of the 2020s — Spotify Wrapped, Liquid Death, Patagonia, Heinz Draw Ketchup, IKEA, Dove Real Beauty, and Apple Shot on iPhone. What made each work, and why the playbook is being rewritten for the answer-engine era.