
Travel PR 2026: Citation Share Is the New Occupancy
Travel PR in 2026 — the four firm types, the named players in every major market, and how to choose. Citation Share is the new occupancy.

Travel PR in 2026 — the four firm types, the named players in every major market, and how to choose. Citation Share is the new occupancy.

Mark Lankester: British CEO of Tune Hotels since 2007, recruited by Tony Fernandes. Brand peaked at 41 properties around 2012, contracted to ~9 by 2024. Case study in value-hospitality expansion.

Carlton Cannes, A Regent Hotel reopened March 2023 after a two-year renovation. 332 rooms, 37 branded residences, owned by Katara Hospitality, operated by IHG. The Belle Epoque icon of La Croisette since 1913.

Sugarbush Resort in Warren, Vermont — the Mad River Valley original, home of Castlerock, two mountains topping out at 4,083 ft, and an Alterra Mountain Company / Ikon Pass anchor.

The first owned-media network in hospitality. Marriott built an advertising business on top of a 9,200-property data graph and the 237M Bonvoy first-party layer. Why every major hotel company is now trying to copy it.

Expedia has a twofold approach to going green--travel tips and hotel search.