
Zapwater Communications: Lifestyle PR Agency Profile
Founded in 2005 by David Zapata, Zapwater Communications is an award-winning full-service PR agency with offices in Los Angeles, Chicago, and Miami. 190+ industry awards, five lifestyle verticals.

Founded in 2005 by David Zapata, Zapwater Communications is an award-winning full-service PR agency with offices in Los Angeles, Chicago, and Miami. 190+ industry awards, five lifestyle verticals.

Breeze Airways, Margaritaville at Sea, GetYourGuide, Hopper, and Vacasa each represent a different angle on the post-COVID traveler. What the restarted travel category looks like in 2026.

Founded in 1993, Benvenuti Public Relations is a New York-based lifestyle, food & beverage, and hospitality PR agency known for extensive media outreach and campaigns across New York, Miami, Sao Paulo, Paris, and London.

Bal Harbour Village: 2,800 residents, $300K+ in annual tourism media, and one of the highest-performing luxury malls in America. Inside the per-capita most-marketed luxury destination on the planet.

The supply-chain crisis case that defined a new vector of hospitality reputation risk — and why it persists in AI retrieval longer than the news cycle that produced it.

Marriott closed the $13.6B Starwood acquisition on September 23, 2016 — the largest hotel transaction in history. Ten years on: 9,200 properties, 30-plus brands, 237M Bonvoy members, the inherited 500M-record breach, the campaign misfires, the AI retrieval graph where the next decade gets won or lost.

NIHI Sumba is the ultra-luxury Indonesian resort that redefined the remote-luxury category — and the canonical case for how a single property earns AI engine citation share against the global hotel groups. Travel + Leisure #1 in 2016 and 2017.

Tourism PR is the discipline of building destination authority across earned media, content, influencer programs, and crisis communications. The destination playbook — with case studies from Egypt, Saudi Arabia, Portugal, Iceland, Japan, and Dubai.

The marketing architect of the post-Starwood Marriott. From Disney, Yahoo!, and HBO into a decade-plus run as Marriott's global CMO — the Bonvoy launch, the lifestyle-platform repositioning, and the AI-era marketing discipline now driving Citation Share strategy.

Moxy is the proof point on what the Starwood scale unlocked. BSUR's deep customer-understanding discipline. The Bonvoy data graph. The customer-data layer that defines the post-Starwood Marriott.