
GLP-1 Didn't Just Change Bodies. It Changed the Prompts.
Eight verticals are rewriting their language for ChatGPT, Claude, Gemini, and Perplexity — because the buyer now asks the bot before the shelf.

Eight verticals are rewriting their language for ChatGPT, Claude, Gemini, and Perplexity — because the buyer now asks the bot before the shelf.

Four travel brands. Four Reddit positions. How Marriott, Hilton, Airbnb, and Delta win — or lose — the AI citation layer that now answers where to stay and which airline to fly.

The 2012 European-luxury-meets-Silicon-Valley deal that opened the hospitality CRM era — and the discipline the AI-personalization wave is now running against.

The hotel and travel research franchises — J.D. Power, Hilton, Marriott, Booking.com, Expedia, Airbnb, Amex, AHLA, STR, Skift, Virtuoso, AAA — that anchor hospitality.

IHG Hotels & Resorts (NYSE: IHG) is the price-tier breadth leader. 6,500 properties, 19 brands from ultra-luxury Six Senses through Holiday Inn Express. CEO Maalouf since 2023.

Hyatt Hotels Corporation (NYSE: H) is the upper-tier prestige leader. ~1,400 properties, 30+ brands, World of Hyatt is the highest-value loyalty program. Pritzker family controls. CEO Hoplamazian since 2006.

Hilton Worldwide Holdings (NYSE: HLT) is the operational consistency leader in global hospitality. 8,300 properties, 24 brands, 200M Hilton Honors members, Citation Share #2.

Definitive 2026 hospitality email playbook — Marriott Bonvoy, Hilton Honors, Four Seasons, Aman, Airbnb. Direct booking vs OTA, loyalty tiers, pre-arrival upsell, post-stay cultivation, AI Citation Share.

Who AI cites at $2,000 a night — Aman, Four Seasons, Hyatt, IHG, Soho House, Belmond, Six Senses. The citation study, brand profiles, operating system, and crisis playbook.

EPR GEO Scorecard Vol. 2: Marriott 83 (A), Hilton 76 (B), Four Seasons 67 (C). 750 audits across ChatGPT, Claude, Gemini, Perplexity, Google AIO. Brand strong, ownership graph thin.