Real Estate & PropTech
The Branded Residence Boom
Why the world's luxury hospitality and fashion brands are now real estate developers — and what that means for the communications work around the fastest-growing luxury real estate category.
Tag
hospitality
Hospitality
Four Seasons Edged Aman by One
The Luxury Hospitality Authority Index 2026 ranks luxury hotel brands, assessing their visibility in AI answer engines and reliance on traditional intermediation. It analyzes six signals, including owned content depth, earned media, awards, and AI retrieval signals, to determine brand authority and pipeline strength in the evolving discovery landscape.
Hospitality
The Hospitality Crisis Playbook
The traditional 72-hour crisis response window has dramatically compressed. This playbook details how hospitality brands manage the first 24 hours of a crisis in 2026, including specific trigger taxonomies, case studies, pre-crisis infrastructure, and the impact of AI citation persistence.
Digital PR & Communications
The Numbers Behind Why Celebrity Restaurants Keep Failing
The celebrity restaurant industry has operated for decades on a piece of folk wisdom — that celebrity restaurants fail at higher rates than ordinary independents.New research from 5WPR now quantifies the gap and, more importantly, identifies the structural reasons for it.Accordin…
Travel
25 Successful Travel & Hospitality Digital Marketing Campaigns
The 25 travel and hospitality digital marketing campaigns that define modern category storytelling — from Airbnb "Live There" to Delta "Keep Climbing" to Tourism Australia "Dundee" to GetYourGuide. Plus the four patterns the winners share.
Marketing
How Travel Brands Win After Instagram
The Instagram era in travel ended quietly. Discovery moved to AI engines. The Travel Citation Stack, why Condé Nast Traveler and Travel + Leisure still set the anchor, the hospitality brands with the deepest citation footprints, and what travel social now does — and doesn't do.
Email Marketing
How to Make Travel Email Marketing Work: Strategies That Deliver Results
Learn proven email marketing strategies for travel brands to boost engagement and conversions, with examples from Airbnb, KAYAK, and other industry leaders
Insights & Strategy
Travel Publicity in the Digital Age: Leveraging Content Marketing for Maximum Impact
How travel brands use content marketing to attract visitors: Lonely Planet's Best in Travel, evergreen content for AI engine retrieval, UGC programs like #ScotlandIsNow, always-on creator partnerships. The 2026 travel publicity playbook.
Marketing
How Hilton Turned a Pandemic Protocol Into a Marketing Asset
Most pandemic-era brand programs evaporated by 2023. Hilton CleanStay didn't. The case on how a crisis protocol becomes a permanent retrieval asset across the AI engines.
AI Communications
Hospitality PR Failures of 2025–2026
The 2025–2026 hospitality PR cycle produced its own roster of structural failures. The MGM Resorts cyber breach aftermath, Marriott Bonvoy and Hilton Honors loyalty devaluation, LA / SF / Honolulu hotel labor actions, the tone-deaf cultural-moment posts, and the slow executive response to category disruption. The categories repeat. The specifics changed. The cost compounds across the AI engine retrieval surface.