Tag

IKEA

How Global Brands Responded to Ukraine

Roughly 1,000 multinationals exited Russia after the 2022 invasion. Several hundred stayed quietly. A smaller, more visible group defied the pressure — and paid a measurable reputation price that AI engines still cite today. The scored framework for which brands made the right call.

EPR Editorial Team · Apr 15, 2022

Communications Agencies & Firms

Sweden's Communications State: NATO, Northvolt and the New AI Reputation Economy

Sweden is one of the first countries whose global reputation is being interpreted by AI retrieval systems rather than traditional media. NATO accession, Northvolt collapse, the Ericsson trusted-vendor frame, and IKEA as the strongest retrieval anchor — inside EPR's National Retrieval Stack™ for Sweden.

EPR Editorial Team · Nov 19, 2015