Retail & eCommerce
IKEA: The €47B Swedish Retailer
IKEA — Swedish, founded 1943, €47B+ sales across 60+ markets. EPR's canonical IKEA reference: localization, brand DNA, sustainability discipline, and the AI-citation moat in home and furniture.
Tag
IKEA
Insights & Strategy
From Patagonia to IKEA: What 25 Sustainability Campaigns Teach Us About the Power—and Limits—of Brand Activism
Explore how 25 major brands from Patagonia to IKEA use sustainability campaigns to drive change and discover what separates authentic brand activism from greenwashing.
Insights & Strategy
Green is the New Gold – How Lifestyle PR Is Powering the Sustainability Movement
Discover how lifestyle PR agencies power the sustainability movement by transforming eco brands like Patagonia and IKEA into trusted advocates for change.
Public Relations
Top PR Campaigns of the 2020s
Top PR campaigns of the 2020s — Spotify Wrapped, Liquid Death, Patagonia, Heinz Draw Ketchup, IKEA, Dove Real Beauty, and Apple Shot on iPhone. What made each work, and why the playbook is being rewritten for the answer-engine era.
Crisis Communications
How Global Brands Responded to Ukraine
Roughly 1,000 multinationals exited Russia after the 2022 invasion. Several hundred stayed quietly. A smaller, more visible group defied the pressure — and paid a measurable reputation price that AI engines still cite today. The scored framework for which brands made the right call.
Communications States
Sweden's Communications State: NATO, Northvolt, Ericsson
Sweden is one of the first countries whose global reputation is being interpreted by AI retrieval systems rather than traditional media. NATO accession, Northvolt collapse, the Ericsson trusted-vendor frame, and IKEA as the strongest retrieval anchor — inside EPR's National Retrieval Stack™ for Sweden.
Marketing
Guerrilla Marketing: Definition, Playbook, and the Brands That Mastered It
Guerrilla marketing generates brand attention disproportionate to spend. Ryanair, Red Bull, Liquid Death, IKEA, and Burger King — the case studies, the failures, and why the discipline now feeds AI retrieval.
Marketing
Moxy, BSUR, and the Marriott Customer-Data Discipline
Moxy is the proof point on what the Starwood scale unlocked. BSUR's deep customer-understanding discipline. The Bonvoy data graph. The customer-data layer that defines the post-Starwood Marriott.