The 20 greatest technology PR campaigns ever — Apple's iPhone launch, Tesla's Cybertruck reveal, Microsoft's Windows 95 event, Dropbox's explainer video, Amazon Prime Day, Netflix's "Netflix Is a Joke," OpenAI's ChatGPT launch, Intel Inside, and the rest of the list that defined what a great technology PR campaign actually is. What every one of them had in common, and what the 2026 AI Communications equivalent looks like.
Every great company is built on a contradiction it has learned to hold: efficiency and innovation. Five patterns separate firms that hold the duality from firms that collapse into one side. The AI-era restructuring.
Brian Solis spent a decade calling the disruption. Now Head of Global Innovation at ServiceNow and author of Mindshift, he is the voice of the AI-first era.
Edelman, the world's most influential PR firm, has unveiled its answer to the future of PR: ECOS and ArchieAI. This new AI infrastructure, introduced twelve years after questioning the industry's direction, repositions PR as a measurable performance channel, betting on integration without acquisition in a consolidating market.