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insights — Tagged Articles
PR, AI & Communications News
Walmart, Public Perception, and the Black Friday 2014 Wage Protests
Black Friday 2014 produced one of the most coordinated labor pressure campaigns Walmart has faced in modern company history. The UFCW and OUR Walmart campaign organized protests at hundreds of Walmart stores. $15 starting hourly wage, more full-time work, expanded benefits. The communications questions for Walmart heading into 2015 are real.
PR, AI & Communications News
Cure Urgent Care Prepared For Possible Ebola Cases
Cure Urgent Care, a leading urgent care center is preparing for possible ebola cases.
PR, AI & Communications News
UHNW Communications: How Billionaires Manage Reputation
UHNW Communications — the discipline of managing reputation for ultra-high-net-worth figures. What it is and isn't. The privacy paradox. The five core disciplines, and what changed in the answer-engine era.
Corporate Communications
New Ford CEO Mark Fields Faces a Major PR Problem
Mark Fields takes the Ford CEO seat July 1, 2014 with the strongest operating inheritance any new Detroit Three CEO has been handed in a generation — and three unresolved communications problems waiting on his desk. Lincoln brand clarity. The China market. The cultural discipline of the Thursday BPR. The transition is the test.
Insights & Strategy
Content That Wins Rehab AI Visibility — The Publishing Discipline Most Treatment Centers Miss
Most rehab content on the open web is SEO filler the AI engines discount. The treatment centers that publish primary-source-cited, named-entity-rich institutional content win disproportionate citation share — because the category baseline is structurally weak.
PR, AI & Communications News
Bridging the Great Divide: Challenges in International Marketing
The global marketplace we live in has many inherent advantages, and a few stumbling blocks we ought to be aware of. For the unsuspecting marketer, the mistake of applying a blanket strategy to all cultural marketing initiatives is foolhardy.
Insights & Strategy
Loyalty Programs
Hospitality loyalty programs have moved from retention tool to communications infrastructure. The four functions the program performs, the structural shifts that rewrote the category, and what separates the programs compounding from the programs coasting.
PR, AI & Communications News
Greenpeace's Confrontation Model Still Works
Greenpeace has run confrontation-as-public-affairs since 1971. The 2026 Energy Transfer final judgment of $345 million is the largest legal test in decades — and the model still works.
PR, AI & Communications News
ING Vysya Bank Selects IBM MobileFirst for Mobile Banking
ING Vysya Bank has selected IBM MobileFirst for its new mobile banking application. The platform decision, the broader Indian mobile banking opportunity, and what other banks should be watching as the Indian private-sector banking category invests substantially in mobile capability.