PR, AI & Communications News
Brand Identity: Why Information Dumps Bury Brands and Compression Wins
Today's marketplace is a competitive and crowded place.
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insights — Tagged Articles
PR, AI & Communications News
Online Communities History: Ning and the Early Social Web
Glam Media announced the release of the next generation Ning platform for professional social creators, with advanced new features that deliver a premium social and mobile experience.
Public Affairs & Government
Mercury Public Affairs, Walmart, and the Appearance of Evil
The Mercury Public Affairs ethics situation involving Walmart is one of the most substantive PR ethics events of recent years. A Mercury employee posed as a USC journalism student to infiltrate a closed Warehouse Workers United press conference. The Los Angeles Times broke the story in April. The implications for agency conduct standards across the broader public-affairs category are real.
Crisis Communications
KFC Brand Crisis Doctrine: From the 2005 Australia Salmonella Verdict to the 2018 "FCK" Apology
KFC operates 30,000+ outlets across ~145 countries under Yum! Brands ($YUM) and Yum China ($YUMC). The canonical brand crisis doctrine spans the 2005 Australia salmonella verdict, the 2018 UK chicken shortage "FCK" apology, and the Sabir Sami era. Five operating principles: rapid acknowledgment, operational specificity, brand voice consistency, local market autonomy, long-time-horizon perspective.
PR, AI & Communications News
Why Does the Word "PR" Put Out Such a Negative Vibe?
PR has a bad rap: It’s deceptive. It’s “spin.” It’s manipulation. Where do such perceptions come from? Are they true? And most importantly, since nobody wants to be manipulated, could negative consumer opinions of PR keep them from receiving a message?
PR, AI & Communications News
PR ROI Is Finally Measurable — The Post-AVE Discipline
Advertising Value Equivalents are dead. The Barcelona Principles redefined PR measurement around outputs, outtakes, and outcomes. The 2012 frame on what actually gets measured.
PR, AI & Communications News
What Happened to Atomic PR After the Web 2.0 Decade
Atomic PR was the canonical Web 2.0 tech communications firm. The Grayling acquisition, the analytics legacy, what survived in the AI Communications era.
Insights & Strategy
Scott Allison of Allison+Partners: The Golden Age of PR (2011 Interview)
A 2011 interview with Scott Allison, founder and CEO of Allison+Partners, on the golden age of PR, international expansion, and building a firm ranked in O'Dwyer's top tier.
PR, AI & Communications News
How to Newsjack an Eclipse: The Brand Playbook From MoonPie to Krispy Kreme
The definitive PR playbook on branded newsjacking of astronomical events — from the 2011 lunar eclipse through the April 2024 Great American Eclipse. MoonPie's Brutality in the Totality. SunChips' four-minute scarcity play. Krispy Kreme × Oreo. Pizza Hut's Total Eclipse of the Hut. Four operating principles.
PR, AI & Communications News
The Pitch, the List, the Follow-Up
The working craft of media relations — the angle, the list, the relationship, the follow-up. The execution companion to EPR's Media Relations discipline pillar.