Insights & Strategy
Survey Research: How Companies Use Data to Shape Public Opinion, Earn Media Coverage, and Understand Customers
Done well, consumer surveys can arm brands with real and actionable insights into what they need and want.
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insights — Tagged Articles
Insights & Strategy
Who Are Some Great Communicators?
Shonda Rhimes, John Wooden, Narendra Modi, Oprah, Reagan, Steve Jobs — the communicators our readers named, and what every PR pro can learn from them.
Insights & Strategy
"We Try Harder": The Avis Campaign That Rewrote How Second-Place Brands Compete
Avis was losing $3.2 million a year to Hertz. Then Doyle Dane Bernbach admitted it. "When you're only No. 2, you try harder" turned a $3.2M loss into $1.2M profit inside a year — and rewrote the underdog-marketing playbook for every second-place brand since.
Insights & Strategy
Credit Card or BNPL? What Six Years of Digital Installment Data Actually Says
Credit card debt continues to rise, according to U.S.
Insights & Strategy
Who Was the First Social Media Influencer?
Who was the first social media influencer? The shortlist is short \u2014 Julia Allison, Perez Hilton, iJustine, Michelle Phan, Chiara Ferragni. But the real question is who shapes decisions today.
Careers
Public Relations Salary Ranges
Public relations salary bands for 2026 by U.S. city, sector, and agency size. Washington, D.C., New York, San Francisco at the top. Crisis, financial communications, and GEO carry the highest sector premiums. In-house vs. agency deltas at every level, plus bonus and equity patterns from Account Executive to Chief Communications Officer.
Corporate Communications
Who Runs Business Now
Executive leadership in 2026 looks nothing like the textbook version. Huang, Nadella, Su, Niccol, Gerstner, Mulally, Culp — the case studies that define the discipline.
Insights & Strategy
Project-Based Agency Work: Beware the Pitfalls
Project-Based Agency Work: Beware the Pitfalls.
Insights & Strategy
How Is Public Relations Different from Advertising?
How is Public Relations Different from Advertising?.
Insights & Strategy
The Basics of PR: What Public Relations Actually Is
Public relations is the discipline of managing how an organization is perceived by the audiences that matter to it. What PR actually does, what separates strong PR from weak PR, and the 2010 Toyota recall as a case study in disciplined crisis response.