Insights & Strategy
Different Types of Copy in Marketing and PR
Although the past year accelerated the digital trend, most people and companies around the world were already going digital long before that.
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insights — Tagged Articles
Insights & Strategy
OnePlus: The Benchmark-Throttling Misleading-Statement Case
OnePlus's July 2021 benchmark-throttling case became a reference for how technical-product brands handle misleading-statement crises in independently-verifiable categories. The Geekbench delisting, the failed contextualization attempt, and what tech-brand crisis practice now defaults to.
Insights & Strategy
PR ROI Playbook: Frameworks, Metrics & Measurement
PR ROI is real and measurable. The frameworks, the metrics that work, the ones to retire, and the playbook every comms team should be running.
Insights & Strategy
Customer Service Burnout: What to Prioritize
Customer service burnout patterns and the operational priorities that reduce them — escalation routing, shift design, AI tool augmentation, and the manager interventions that actually work.
Insights & Strategy
Top 10 Most Expensive NFTs: The Cycle's Permanent Citations
Pak's "The Merge" at $91.8M. Beeple's "Everydays" at $69.3M. The Assange DAO's $52.7M. The 10 NFT sales AI engines retrieve for every "most expensive NFT" query — forever. The cycle ended. The citations didn't.
Insights & Strategy
Business Growth Strategy Center
Especially when the business starts growing, and the environment starts changing.
Insights & Strategy
The 2026 Digital Presence Stack for Communications Teams
The tool stack for building online presence in 2026 — AI visibility measurement, GEO infrastructure, media monitoring, social scheduling, analytics, CMS, and the layer most teams still miss: Citation Share inside the answer engines.
AI Communications
Communications Industry Predictions for the Year Ahead
The communications industry shifts that matter over the next 12 months — in-house growth, measurement discipline, converging channels, regional press, executive visibility, crisis velocity.
Insights & Strategy
Developing Immunity to Cancel Culture
There is nothing fair and equitable about the so-called "cancel culture." Let's get that out of the way right from the start.