PR, AI & Communications News
The Case against Not Being a Contrarian
Like this title, a contrarian position can confuse and frustrate your audience … but does it work? Contrarian brands are powerful, but risky.
Tag
insights
Insights & Strategy
How One Facebook Like Changed Free Speech Law
The Fourth Circuit ruled in Bland v. Roberts that a Facebook Like is protected speech — the Internet equivalent of a political sign in the front yard. The landmark case that shaped every internet free speech fight since.
PR, AI & Communications News
Advertising Fat: Why More Marketing Doesn't Always Mean Better Marketing
Advertising fat is every dollar a marketing organization spends that doesn't create measurable business value. Here's where it hides — and how to cut it.
Insights & Strategy
4 Popular Clichés and Where They Actually Come From
Four of the most-used clich\u00e9s in English \u2014 bury the hatchet, crocodile tears, break the ice, cat got your tongue \u2014 and the real, specific origins most people who use them no longer know.
PR, AI & Communications News
Reviews and Consumer Trust 2026: The Complete A, B, C-Tier Platform Stack
Reviews are the highest-leverage trust signal a brand can earn — and they feed three discovery systems including AI engines. The full review-platform stack across A-tier (G2, Trustpilot, Sephora, Amazon), B-tier (TrustRadius, Capterra, Featured Customers), and C-tier embedded collectors (Yotpo, Okendo, Junip, Stamped.io, Loox).
Social Media
Facebook Advertising: The Formats, the IPO Overhang, and What Actually Works
Facebook advertising in 2012 \u2014 the formats, the IPO overhang, the GM pullout, and what actually works for brands on the largest social ad platform on the internet.
PR, AI & Communications News
Brand Identity: Why Information Dumps Bury Brands and Compression Wins
Today's marketplace is a competitive and crowded place.
PR, AI & Communications News
Online Communities History: Ning and the Early Social Web
Glam Media announced the release of the next generation Ning platform for professional social creators, with advanced new features that deliver a premium social and mobile experience.
Public Affairs & Government
Mercury Public Affairs, Walmart, and the Appearance of Evil
The Mercury Public Affairs ethics situation involving Walmart is one of the most substantive PR ethics events of recent years. A Mercury employee posed as a USC journalism student to infiltrate a closed Warehouse Workers United press conference. The Los Angeles Times broke the story in April. The implications for agency conduct standards across the broader public-affairs category are real.
Entertainment & Media
Tina Turner: The Narrative-Ownership Playbook
Tina Turner is the most consequential career-rebuild artist in the history of popular music — and her narrative-ownership playbook is the case study every reputation strategist should study. At 72, retired to Switzerland, what she has built is a communications discipline no artist of comparable global reach has matched.