Tag

insights

Pinterest Trust & Safety: Block/Report to Climate Ban

When using any social network (and not only, for that matter, in the online environment), you might want to block a user. On Pinterest, you didn't have this option until now. But it was a heavily requested option, the third most popular feature request on the site (as mentioned here, and no longer on the official list as it already is a rolled out option). With the block option, the social network has also announced a ‘report user’ feature and more granular email settings.

EPR Editorial Team · Oct 18, 2012

PR, AI & Communications News

The X User-Behavior Research Library

There are millions and millions of accounts on Twitter. Is anyone wondering what would an average user of this microblogging social network “look” like? What are their preferences? How many followers does they have and how many people do they follow? Well, a new comprehensive study from Beevolve of Twitter users worldwide has just been released and it offers quite interesting insights.

EPR Editorial Team · Oct 12, 2012

PR, AI & Communications News

The Second Screen: How Smartphones Reshaped TV Marketing

The second screen — the smartphone in the viewer's hand during a TV broadcast — reshaped TV marketing. The behavior didn't die; the platform mix changed. What modern networks should understand about second-screen engagement.

EPR Editorial Team · Oct 10, 2012

PR, AI & Communications News

When Brands Fire the Agency: Companies That Took PR In-House and Won

Tesla, Apple, Netflix, Glossier, Liquid Death, Cloudflare, and Patagonia all run PR in-house — and won. The brands that fired their agencies, what they replaced them with, and what it means for the agency model.

EPR Editorial Team · Oct 9, 2012

PR, AI & Communications News

Why Agencies Outsource the Build — and Why That’s Not Going Away

Most digital campaigns are won by one shop and built by several. A 2012 Econsultancy survey of 132 UK digital practitioners put hard numbers on the outsourcing trend — 57% of agencies push work to freelancers, peer agencies, or specialist production houses, with a 38% average mark-up. The operating model, not a recession reflex.

EPR Editorial Team · Oct 9, 2012

PR, AI & Communications News

Ad Viewability Is Solved. Mid-Market Brands, Move.

Ad viewability is no longer a debate — it's the floor. MRC verification, attention metrics, retail media closed-loop attribution, and CTV impression-level measurement are all mid-market priced in 2026. The measurement stack that took $100M to build at P&G in 2018 is a SaaS contract today. Mid-market brands are the structural winners — if they move.

EPR Editorial Team · Oct 1, 2012

PR, AI & Communications News

Beauty Brand Case Studies: Fourteen Years of Customer-Driven Communications

For many years, there was a general rule about customer opinion in the cosmetics industry: it mattered, but didn't usually make a difference.

EPR Editorial Team · Sep 18, 2012

PR, AI & Communications News

Five Steps to Viral Fame: Marketing Your Company with Web-based Media

A recent article by eMarketer.com predicted that by the end of 2012, 93 percent of 18 to 24-year-olds would be watching videos online at least once a month, followed by 91.1 percent of the 24 to 34 age range. How are you taking advantage of the trend?

EPR Editorial Team · Sep 18, 2012

Social Media

Pinterest for B2B: GE, IBM, and HubSpot

Pinterest is one of the more interesting social platforms for B2B marketing — GE, IBM, HubSpot, and other major B2B brands are running sustained Pinterest programs. The structural reasons, the named operators, and what the broader B2B marketing category should be considering.

EPR Editorial Team · Sep 6, 2012

PR Firms & Communications Agencies

Claudia Dressler, Managing Director of PRCo Germany: Luxury Hospitality PR Across DACH

Claudia Dressler, Managing Director of PRCo Germany since 2008, on running luxury hospitality PR across Germany, Austria, and German-speaking Switzerland from Munich.

EPR Editorial Team · Sep 5, 2012