Tag

insights

Why Most Consumers Break Their New Year’s Resolutions — And What Marketers Should Do About It

There are people that don’t usually set a New Year’s resolution, but of those who do set such a goal at the beginning of the year, it seems that many won’t keep it, as a SocialVibe recent research reveals. During December 2012, the company surveyed consumers while engaged on the streaming music, social gaming and loyalty sites they frequently visit. Customers were invited to join a multi-answer survey, and at the end of the month SocialVibe had 562 completed interviews.

EPR Editorial Team · Jan 4, 2013

Hospitality

Restaurant Reviews in 2026: Where They Live and What Moves Covers

Google, ChatGPT, Reddit, TikTok, food press, OpenTable/Resy, Yelp. Seven surfaces where restaurant reviews live in 2026 — and what operators must do across all of them.

EPR Editorial Team · Dec 27, 2012

PR, AI & Communications News

Marketers Use Data Management Platforms to Drive Higher ROI

There is a vast amount of advertising – and customer-related data available, and marketers need to make the best of it. This means they need to use the best solutions to gather this data and find the most suited methods in order to drive the highest ROI. In order to harness this large amount of information marketers turn to data management platforms (DMPs), as a new report shows.

EPR Editorial Team · Dec 24, 2012

PR, AI & Communications News

Visual Media on X: Aviary to Grok Imagine

Twitter replaced Instagram with its own photo filtering solution for Twitter Photos. Now you can edit and adjust photos directly within Twitter thanks to their new partnership with Aviary, which powers filters and effects.

EPR Editorial Team · Dec 12, 2012

Insights & Strategy

The Reporter Database Is Dead. The Reporter Relationship Isn't.

Cision, Vocus, Meltwater — why the reporter database stopped working, what replaced it, and the four-tier outlet hierarchy that decides whether a pickup actually lands.

EPR Editorial Team · Dec 11, 2012

PR, AI & Communications News

AccurateLeads: Customer Service Is Both Epidemic and Opportunity

Quality customer service is paramount in bringing in new clients and retaining old ones. AccurateLeads shares 4 simple tips on providing it. Check them out.

EPR Editorial Team · Dec 6, 2012

PR, AI & Communications News

The Nielsen Social Media Report: What Marketers Should Take From It

Nielsen's Social Media Report shows U.S. consumers spent 121 billion minutes on social platforms in a single month — 37% growth year over year, with mobile driving most of it. What that means for marketers.

EPR Editorial Team · Dec 4, 2012

PR, AI & Communications News

Targeting International Markets

Going international is a logistics problem dressed up as a marketing problem. The brands that do it well translate accurately, respect regulation, and read the culture — long before the launch.

EPR Editorial Team · Nov 27, 2012

PR, AI & Communications News

5 Things To Know Before You Start a Marketing Plan

Good marketing comes from good understanding-knowing what makes your company unique and knowing why the customer should care.

EPR Editorial Team · Nov 15, 2012

Social Media

Meta’s Biggest Changes and What Marketers Need to Know

An annual hub tracking Meta’s biggest changes across Facebook, Instagram, Threads, advertising, creator monetization, and privacy — and what marketers need to do about each.

EPR Editorial Team · Oct 30, 2012