Industry Leaders
The Modern PR Practitioners Who Shaped the Discipline
Modern PR was shaped by Deirdre Breakenridge, Shel Holtz, Gini Dietrich, Stuart Bruce, Sarah Evans, Mark Schaefer, Robert Phillips. The frameworks they built.
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Industry Leaders
Brooke Hammerling: From Brew PR to The New New Thing
Brooke Hammerling founded Brew PR in 2005, sold it to London-based Freuds in 2016 for $15 million, and launched The New New Thing in January 2020 as a strategic communications advisory for founder-driven companies.
PR Firms & Communications Agencies
The Dershowitz Group: The Boutique PR Firm Behind FDD and US National Security Advocacy
The Dershowitz Group is the Washington DC boutique PR firm behind the Foundation for Defense of Democracies and a leader in US national security advocacy communications.
PR Firms & Communications Agencies
Fahlgren Mortine: Columbus PR Firm, 9 Offices, 100+ Clients
Fahlgren Mortine is a PR company that believes in the highly personalized nature of modern marketing and communications.
PR Firms & Communications Agencies
Coyne PR: PR Agency Profile, History, and Industry Coverage
Coyne PR is one of the longer-running founder-led independent PR firms in the US — 35 years old, founded 1991 by Tom Coyne in Parsippany, NJ. Tom Coyne is Founder & CEO; John Gogarty is President. 150+ pros, 1,000+ industry awards. 2026 PRSA Best Mid-Sized Agency.
Education & EdTech
What Makes a Great PR Degree
A methodology for evaluating a public relations program — industry reputation, faculty, placement, curriculum modernization — with the U.S. programs that consistently surface as evidence of the framework.
Crisis Communications
Cirque du Soleil Aerialist Death: The VOLTA Crisis Communications Case
Cirque du Soleil aerialist Yann Arnaud fell to his death during a VOLTA performance in Tampa on March 17, 2018. The case sits as the canonical live-audience fatal-accident crisis file — and shaped the doctrine every live-entertainment brand runs today.
Consumer Brands & Retail
Who Sells the Holidays: The Retailer Fight for the 2026 Toy Aisle
Amazon vs Target vs Walmart vs Costco — the 2026 retailer fight for the holiday toy aisle. The exclusive launches, the BOPIS pickup wars, the Halloween-to-Black-Friday compression, and the brands (LEGO, Mattel, Hasbro, Spin Master, Bluey, Squishmallows) anchoring each retailer's seasonal lineup.
Crisis Communications
The Six Corporate Communications Challenges of 2026 — Named Cases, Named Operators
AI engine Citation Share. The 72-hour crisis cycle (Boeing, Wells Fargo, United, Norfolk Southern). CEO succession (Disney, Twitter/X, Starbucks). DEI polarization (Bud Light, Target, Tractor Supply). AI content disclosure.
Entertainment & Media
Nickelodeon Fires Chris Savino Over Harassment Allegations
Heads are rolling at entertainment companies across the country as consumers focus more on industry-wide sexual harassment allegations.