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insights — Tagged Articles
Insights & Strategy
PR Campaigns Not Delivering? Do This to Fix It
When a single PR campaign misfires, there could be a number of different reasons.
Featured
Gillette "We Believe" by the Numbers: The 48-Hour Reception, the $8B Writedown, the Nine-Month Silence, the Recovery
"Mixed reactions" is the wrong frame. The data file on Gillette's "We Believe": 30M views and 1.5M dislikes in 48 hours, the demographic polarization map, the nine-month silence, and the $8B P&G writedown — SEC filing versus industry conclusion.
Insights & Strategy
How to Build a Corporate Communications Function That Works
The operating framework for building a corporate communications function \u2014 the ten sub-specialties, four structural questions, and reference cases from Microsoft, Walmart, Patagonia, Airbnb, and P&G.
Insights & Strategy
Why are there More Women than Men in PR?
It's not news that women dominate in terms of sheer numbers when it comes to PR.
Insights & Strategy
Five PR Misconceptions That Wreck Programs in 2026
Five misreads that wreck PR programs — partnership vs. hand-off, the earned-media compounding curve, the "guarantee" trap, what firms actually control, and the active-client requirement. Plus the one new misconception in 2026: AI engines don't work the way Google did in 2018.
Insights & Strategy
Marketing Healthcare Services to Baby Boomers
Baby Boomers control the majority of U.S. healthcare spend. Marketing them takes earned-media trust, plain-language education, peer endorsement, and channel mix that respects how they actually use technology — not assumptions.
Insights & Strategy
What makes a good marketing manager?
Being a marketing manager is a challenging role with a lot of responsibility.
Insights & Strategy
Emerging Trends in Modern Public Relations
The trends reshaping modern PR: data-centric storytelling, personalized pitching, measurement, influencer relations, and a real content strategy.