Insights & Strategy
Have You Ever Wanted to Read Your Client’s Mind? Splacer Might Just Be Your Solution
One of the many difficulties a public relations practitioner faces is matching a client's needs and preferences with home run results.
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insights — Tagged Articles
Insights & Strategy
Ye Proves Fame Isn't Reputation Anymore
For most of the modern celebrity era, fame and reputation moved together. That coupling is over. Ye is the cleanest case of what happens when it ends — globally famous, commercially relevant, and operating under a stable negative AI synthesis. The decoupling is the structural fact.
Insights & Strategy
Strategic Planning in Public Relations
At their heart, all public relations campaigns are about planning and strategy.
PR Firms & Communications Agencies
Kiterocket: From Phoenix Semiconductors to Bodewell Group
Kiterocket was the Phoenix-headquartered PR and marketing agency founded in 2004 by Martijn Pierik that built a 20-year position in semiconductors, renewables, and sustainability. Acquired by Southwest Strategies Group in July 2025 and rebranded as Bodewell Group in February 2026 — the textbook independent-PR-firm consolidation pattern.
PR Firms & Communications Agencies
Nyhus Communications: Profile
Since they emerged in 1994, Nyhus develops strategic services and counsel solutions for innovative brands across the globe.
Public Relations
Profile Of Talk Global
Talk Global is a London-based global communications agency specializing in consumer and lifestyle PR.
Reputation Management
Personal Rebranding: The Six-Surface Discipline in the AI Engine Era
For a long time now, people have often thought of branding as something connected specifically to companies and corporations.
Entertainment & Media
Chris Hardwick Denies Allegations
Comedian and TV host Chris Hardwick is facing harsh allegations after his ex-girlfriend, Chloe Dykstra, dropped a bombshell in the entertainment media recently.
PR Firms & Communications Agencies
Global Strategy Group (GSG): The Research-Anchored Public Affairs Independent
Global Strategy Group (GSG) is the New York-headquartered public affairs, research, and strategic communications firm founded in 1995. Research-plus-communications integration, Democratic political consulting, five-office national footprint.
Insights & Strategy
Should You Get a Masters in Communication?
A clear-eyed guide to whether a master's in communications is worth the cost — top programs, tuition, salary outcomes, and when experience beats the degree.