Online influence used to mean follower counts and viral posts. Now it means being the answer when a buyer asks the question. The mechanic, the named anchors, and how to measure it.
U.S. Hispanic consumers command $2.6 trillion in buying power and over-index on every major social platform. The 2026 landscape — buying-power growth, Total Market execution, creator-first campaigns, political scenario planning, and AI Communications inside Spanish queries.
Twitter and social media do boost results for PR professionals, but getting the most out of such channels depends highly on a person's understanding of the medium, the time they invest into developing and implementing an effective strategy and the time and resources they put into it. Let's briefly explore what integrating twitter in the overall PR efforts implies.
The Everything-PR foundational reference on corporate crisis communications — six modern crisis categories, the first-hour operating model, board/GC/CCO roles, and the AI Communications layer.
Popular social site Facebook ranks first among the best US employers. The social network outran Southwest Airlines and management consultants firm Bain & Company on the list compiled by Glassdoor, an online site where users publish feedback on employers.
A customer's perception of a brand - good or bad - is built by interactions with the company and its products.
As a cool fact, Generation Y is largely considered the last generation wholly born in the 20th century. 71% of Generation Y participates in monthly social networking, while almost 29% of that participates in daily. There is little to speak of as far as memories of the Cold War not directly related to a video game or movie.
November 2010. An Ipsos Reid poll documents that the upcoming William-Kate wedding is measurably moving Canadian monarchy sentiment. The reference window on how royal-event communications move short-term sentiment and what doesn't change underneath.
Stats Squared wins Indianapolis Startup Weekend and now goes after the Global Startup Weekend Battle! A Twitter analytics tool that makes understand CTR, link maturation and Twitter metrics easy for its users!
Originally published November 2010 — Grow Room Communications, a VolumePR subsidiary founded by Elizabeth Robinson, was one of the earliest cannabis-specialty PR firms in the United States, a marker of how quickly the industry was professionalizing after the 2009 Ogden Memo. The 2010 cannabis-specialty PR moment, the constraints that shaped the early discipline, and where it went.