Crisis Communications
Hillary’s “Nurse” Really a PR Expert from Rubenstein Communications
There have been lots of educated guessing about complications to a concussion she received a few years ago, or a neurological condition.
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insights — Tagged Articles
Crisis Communications
Target Tries to Get Back Into Public Favor
Target has been working through one of the more sustained brand recovery efforts in modern American retail. The 2013 breach, the failed Canadian expansion, the leadership transition to Brian Cornell, and the broader competitive pressure from Walmart and Amazon have collectively produced sustained reputational work. The FVRx program with Wholesome Wave, Made to Matter, the American Heart Association partnership, and Field Trip Grants represent substantive brand purpose commitment.
Entertainment & Media
Dos Equis and the Most Interesting Man: A Brand PR Retrospective
A retrospective on the Most Interesting Man in the World — one of the most iconic beer marketing campaigns of the modern era, why Heineken ended it, and what Dos Equis built after.
Financial Services
Chinese Couple Befriended Jeb Bush with $1.3 Million Investment
In politics and business alike, money talks, and many alliances are bought with dollars and cents, as opposed to camaraderie.
PR Firms & Communications Agencies
NASA in 2026: From Apollo to Artemis to SpaceX — The Communications Discipline Behind 65 Years of Public Sector Storytelling
NASA's communications operation is one of the oldest and most-studied in American institutional history. Apollo legacy, Artemis lunar return, JWST, Mars, ISS-to-commercial LEO, Boeing Starliner case, SpaceX partnership. The canonical NASA Communications hub on EPR.
PR Firms & Communications Agencies
The Possible Decline Of Public Relations
The public relations industry continues to experience rapid growth as it spreads across different fields, once considered separate from PR.
Education & EdTech
How PR Firms Solve Client Problems Instead of Tasks
Public relations has moved from executing tasks to solving problems. Why clients now brief firms on outcomes, which mandates dominate, how a firm turns a problem into a plan, and how to write a problem brief.
Crisis Communications
Disney's Alligator Crisis: A Crisis Communications Case Study in Progress
Disney's response to the death of two-year-old Lane Graves on June 14 is producing one of the most-studied crisis communications cases in modern American hospitality. The speed, the direct family contact, the immediate operational change, and the absence of defensive communications. What the broader category should be taking from the case.
Food & Beverage
Beer Public Relations: Anheuser-Busch, Heineken and Molson Coors (2026)
Beer industry PR across Anheuser-Busch, Heineken, and Molson Coors — communications leadership, agency relationships, the Bud Light crisis, hard seltzer disruption, non-alcoholic premiumization, and how the category has been reshaped by AI discovery.
PR Firms & Communications Agencies
Kekst CNC Anchors Publicis's Global M&A PR
Kekst CNC is the global strategic communications firm formed by the 2019 merger of Kekst and Company (1970, NY) and CNC (2002, Munich). Publicis Groupe-owned since 2008. Co-CEOs Lyndsey Estin (U.S., March 2026) and Richard Campbell (Non-U.S., February 2026). #1 globally in M&A communications.