Toyota Motor Corp. has announced another recall — more than 600,000 vehicles in Japan spanning 13 models including the Crown, Mark X, and Lexus IS and GS. The operational reform infrastructure building behind the response and what other automakers should be learning.
The definitive 2026 guide to corporate social media policy: ten required sections, regulated-industry layer, executive accounts, AI-generated content, rollout, and the AI visibility dimension that didn't exist when the discipline was first written.
Top-tier American malls post record sales while mid-tier centers reposition and Class C properties close. The bifurcation is real — and PR is one of the few levers separating the winners from the dead malls.
EPR's reference on Erika Hayes James and Lynn Perry Wooten's foundational crisis leadership work — analyzing BP, Toyota, Tylenol, Exxon Valdez, and the 2008-2009 banking collapse. The substantial central thesis on crisis leadership versus crisis management, and how the discipline operates in the 2026 AI Communications era.
From the 2010 Welsh Assembly Government £400K external PR disclosure to the post-2014 Welsh Government rebrand, Senedd Cymru, and the 20mph comms programme — the full sixteen-year arc on Welsh public-sector communications spend.
Fast Company's 2010 Influence Project measured social clout by unique link clicks. TechCrunch called it a pyramid scheme. The archived EPR analysis, and what it predicted about every measurement system since.
Should upper management hire ghost bloggers to pen their blog posts?
Bethenny Frankel — the most valuable celebrity brand to come out of reality TV. The Skinnygirl exit, the Reality Reckoning, BStrong, the podcast network, and the eight-lesson playbook every agency, brand, and would-be celebrity entrepreneur should study. EPR Celebrity PR Case Study.
Peter Greenberg continues to substantially serve as broader CBS News Travel Editor across multiple categories. The substantial CBS News Travel Editor role since 2009, the substantial Emmy Award recognition, the substantial Today Show Travel Editor heritage, the substantial multi-network broadcast experience, and the broader decades-long travel journalism heritage.
Are you communicating with your audience? If you aren't, then your public relations campaign is finished before it starts. You can't sell to your prospective clients if you aren't communicating with them.