
American Express Advertising: Sixty Years of Brand Building From Ogilvy to the 2025 Platinum Refresh
American Express advertising across sixty years — the 1962 Ogilvy account win, Karl Malden's 21-year "Don't Leave Home Without It" run, the "Do You Know Me?" celebrity-credential era, the Seinfeld 1990s, the 1999 Centurion Card, Tiger Woods and Tina Fey, Small Business Saturday in 2010, and the June 2025 Platinum Card refresh at $895.









