Crisis Communications
UC Davis's $175,000 ORM Bill: A Higher-Ed Reputation Case Study
In November 2011, the University of California, Davis' police handling of a student protest attracted an onslaught of bad publicity.
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insights — Tagged Articles
Marketing
PR and Journalism: How the Relationship Actually Works Now
In this New Media Age, less of our news comes from journalists and more of it is coming from public relations.
Crisis Communications
Mexico's 2016 PR Counter-Campaign Against Trump: A Ten-Year Retrospective
Mexico spent a decade as the single most-named foreign country in American political communications. Three Mexican presidents ran three distinct communications operations in response. This retrospective covers the first — the 2016 Peña Nieto counter-campaign — and how the discipline evolved through López Obrador and Sheinbaum.
Public Affairs & Government
Public Relations Is as Important in Politics as Policy — Now AI Changes Both
We reference a special edition Harris Publication aptly named American Presidents: The Greatest.
Healthcare
Pharma Public Relations & AI Citation Guide
EPR's Pharma hub: the $8B DTC ad spend, the GLP-1 category, the Pharma AI Citation Share Study, company profiles for Pfizer, Merck, Lilly, Novo Nordisk and J&J, and how AI answers drug questions.
Crisis Communications
The Panama Papers: The Document-Leak Communications Reference Case
The 2016 Panama Papers leak — 11.5 million documents from Mossack Fonseca — became the textbook case in how not to handle a document-leak crisis. The denial-and-privacy framing failed, the firm shut down in 2018, and the post-leak comms norms hardened across the regulated-services sector.
Crisis Communications
The Communications Playbook for Public-Figure Addiction
Public figures who work through addiction face two parallel battles — the medical work of recovery, and the communications work of preventing the addiction from becoming the dominant frame the public remembers them by.
Consumer Brands & Retail
Shoppers Hate Walmart, A&P, and Waldbaum's
Consumer Reports has published its annual grocery store satisfaction survey. Walmart, A&P, and Waldbaum's tied at the bottom of the rankings. The common factor across the three brands is fresh-food quality — produce, meat, bakery. The findings carry substantial implications for the broader grocery competitive environment.
Consumer Brands & Retail
General Mills and the 2016 GMO Labeling Decision: How One CPG Operator Broke Industry Ranks and Reshaped Federal Policy
March 2016 — General Mills became the first major US food manufacturer to label GMO ingredients nationally. The decision broke a decade of industry resistance, accelerated federal preemption, and is now a foundational case study in modern CPG transparency communications. Part of EPR's General Mills coverage.
Crisis Communications
CEO Political Speech Doctrine: From Chuck Robbins to the 2025 Corporate Retreat
The canonical EPR reference on CEO political speech doctrine — the 10-year arc from Chuck Robbins's March 2016 anti-Trump CNN statement through the 2017-2022 stakeholder capitalism era, the August 2019 Business Roundtable repudiation of shareholder primacy, the 2020 George Floyd corporate response, the 2023 Bud Light and Target Pride inflections, and the 2024-2025 retrenchment culminating in the DEI rollback wave. Five operating principles for 2026.